JWT Amsterdam Office by Koudenburg and Elsinga Blends Work and Play
Michael Hemsworth — May 10, 2013 — Art & Design
References: koudenburg-elsinga.nl & homedsgn
Some offices can be a little stuffy, but the JWT Amsterdam Office by Koudenburg and Elsinga is more of a creative playground where a seriously contemporary design is coupled with a youthful sense of how-to.
Located in Leidse Square in Amsterdam, the JWT Amsterdam Office by Koudenburg and Elsinga required a revamping to bring the workplace help continue a long legacy of artistic achievement. The advertising agency came to fruition in 1864 and has come to be something of an inspirational hotspot for marketing professionals in the industry. It was this strong, creative team that was the encouragement for the company to revamp the interior to be more in sync with the company's output.
Plastered with comics and inspiration words, the JWT Amsterdam Office by Koudenburg and Elsinga finds a common ground between work and play.
Located in Leidse Square in Amsterdam, the JWT Amsterdam Office by Koudenburg and Elsinga required a revamping to bring the workplace help continue a long legacy of artistic achievement. The advertising agency came to fruition in 1864 and has come to be something of an inspirational hotspot for marketing professionals in the industry. It was this strong, creative team that was the encouragement for the company to revamp the interior to be more in sync with the company's output.
Plastered with comics and inspiration words, the JWT Amsterdam Office by Koudenburg and Elsinga finds a common ground between work and play.
Trend Themes
1. Playful Workplace Design - Opportunities for disruptive innovation in designing workplaces that blend creativity and playfulness to boost employee productivity.
2. Artistic Office Spaces - Opportunities for disruptive innovation in designing office interiors that promote artistic expression and creativity.
3. Inspiration-based Workplace Design - Opportunities for disruptive innovation in designing workplaces that are inspired by the company's output and history, to boost employee morale and creativity.
Industry Implications
1. Office Interiors - Opportunities for disruptive innovation in creating office interiors that boost employee productivity and creativity, while promoting the brand's identity.
2. Advertising - Opportunities for disruptive innovation in advertising agencies' workplaces, in creating spaces that promote creativity, collaboration and inspiration-driven work.
3. Marketing - Opportunities for disruptive innovation in marketing workplaces, in creating spaces that boost employee morale and creativity, thereby increasing productivity and improving the brand's identity.
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