Justin Timberlake's William Rast Collection Hits Target
Kesha Coggins — August 2, 2010 — Fashion
References: williamrast & stylelist
'William Rast' by popstar hottie Justin Timberlake is the label to watch for for fall 2010. The latest William Rast venture sees the popular clothing line set to rock Target stores around America. The trademark name becomes even more accessible to the fashionista in all us with its official launch in Target stores and on Target.com on December 19.
Justin Timberlake and his childhood friend Trace Ayala launched William Rast in 2005. The new exclusive deal with Target features the William Rast men's and women's collection for both Target stores and on the online store and the limited collection is available until January 22. You'll want to shop for your favorite William Rast collection pieces the minute they go on sale.
Justin Timberlake and his childhood friend Trace Ayala launched William Rast in 2005. The new exclusive deal with Target features the William Rast men's and women's collection for both Target stores and on the online store and the limited collection is available until January 22. You'll want to shop for your favorite William Rast collection pieces the minute they go on sale.
Trend Themes
1. Celebrity Collaborations - Target's collaboration with Justin Timberlake's William Rast collection demonstrates the trend of celebrities partnering with retail brands to create exclusive fashion lines.
2. Expansion Into Mass Market - William Rast's launch in Target stores and online showcases the trend of high-end fashion brands expanding into more affordable, mass-market retail channels.
3. Limited Edition Collections - The limited availability of the William Rast collection at Target taps into the trend of creating exclusive and time-limited fashion lines that drive urgency and desirability.
Industry Implications
1. Fashion Retail - The expansion of high-end fashion brands like William Rast into mass-market retailers like Target presents opportunities for collaborations and increased brand exposure.
2. Celebrity Branding - The success of Justin Timberlake's William Rast collection at Target showcases the potential for celebrities to leverage their brand and influence in the fashion industry.
3. E-commerce - The online availability of the William Rast collection on Target.com highlights the importance of e-commerce platforms in reaching a wider audience for exclusive fashion collaborations.
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