Villa Italian Kitchen's 'Just The Crusts' Shares a Favorite Part of Pizza
Laura McQuarrie — July 12, 2019 — Marketing
References: villaitaliankitchen & myrecipes
This summer, Villa Italian Kitchen is adding to its menu with a unique new offering called Just The Crusts, which offers only "everyone's favorite part of the pizza." Rather than receiving a whole pizza pie or an entire slice, consumers will get a pizza-shaped arrangement exclusively made of breaded crust pieces.
The new offering not only appeals to pizza lovers but also those who are fans of bread and carbs, as Villa Italian Kitchen has been sure to tag its social media post announcing the new product with hashtags such as #carbs, #welovecarbs and #carbies.
While breadsticks are commonly sold by pizza chains, this new take on the idea challenges people to consider what actually constitutes pizza.
The new offering not only appeals to pizza lovers but also those who are fans of bread and carbs, as Villa Italian Kitchen has been sure to tag its social media post announcing the new product with hashtags such as #carbs, #welovecarbs and #carbies.
While breadsticks are commonly sold by pizza chains, this new take on the idea challenges people to consider what actually constitutes pizza.
Trend Themes
1. Crust-based Snacks - Creating snacks that focus on the crust of a popular food item can offer a unique twist and cater to specific preferences.
2. Breaded Innovations - Exploring different ways to use breaded coatings opens up opportunities for creating innovative and satisfying snacks.
3. Reimagining Traditional Foods - Taking a well-known food like pizza and reimagining it in a different form can spark consumer interest and create new market segments.
Industry Implications
1. Fast Food Chains - Fast food chains can capitalize on the trend by introducing crust-based snacks as part of their menu offerings, providing a new and enticing option for customers.
2. Bakery - Bakeries can explore creating unique breaded snacks that focus on the crust, tapping into the trend and attracting customers who appreciate different textures and flavors.
3. Frozen Food - Frozen food manufacturers can develop innovative, pre-packaged crust-based snacks that offer convenience and a unique snacking experience, catering to consumers' cravings for quick and tasty options.
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