Just Salad is Kicking Off Veganuary 2024 with "Dirt Candy"
Laura McQuarrie — January 2, 2024 — Lifestyle
References: justsalad & bnnbreaking
The start of a new year supports healthy eating journeys and for some, pledges to participate in Veganuary 2024, and to support people who are exploring a vegan diet in January, Just Salad partnered with Michelin-star Chef Amanda Cohen on an exclusive menu item. The limited-edition Dirt Candy vegan salad gets its name from Chef Cohen's NYC Vegetable Restaurant and it is now available in-store, online and in-app across all Just Salad locations nationwide through January 31st.
Dirt Candy is a nutritious vegan salad prepared with crisp romaine and arugula, organic sesame tofu, cucumber, shaved broccoli and pumpkin seeds spiced with Tajin. Additionally, two limited-time toppings can be used to enhance the plant-powered bowl: sliced pepperoncini and Castelvetrano olives.
Dirt Candy is a nutritious vegan salad prepared with crisp romaine and arugula, organic sesame tofu, cucumber, shaved broccoli and pumpkin seeds spiced with Tajin. Additionally, two limited-time toppings can be used to enhance the plant-powered bowl: sliced pepperoncini and Castelvetrano olives.
Trend Themes
1. Healthy Eating Journeys - The start of a new year supports healthy eating journeys.
2. Veganuary 2024 - Pledges to participate in Veganuary 2024.
3. Limited-edition Menus - Just Salad partnered with Chef Amanda Cohen on an exclusive menu.
Industry Implications
1. Restaurant Industry - Just Salad's limited-edition vegan salad is available across all their locations.
2. Health and Wellness Industry - The limited-edition vegan salad supports healthier eating options.
3. Food Delivery Service Industry - The limited-edition vegan salad can be ordered online and in-app for delivery or pick-up.
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