Just Eat Entered the World of Esports Through 'EXCEL Esports'
Colin Smith — April 14, 2022 — Tech
References: xl.gg & esportsinsider
The 'Just Eat x EXCEL Esports' collaboration will bring new content and experiences to fans of both brands. For EXCEL Esports, all current and future jerseys for the duration of the partnership will feature Just Eat branding. On top of this, the two companies will work together on creating exclusive content and experiences.
Just Eat stated that it is excited to work with EXCEL Esports for the purpose of "providing millions of hungry gamers with experiences they can’t get elsewhere.” It is important to note that the Just Eat x EXCEL Esports partnership is not merely one that involves the corporations working together for their mutual benefits, as the companies have outlined intentions to support good causes through collaborative experiences.
Image Credit: Just Eat, EXCEL Esports
Just Eat stated that it is excited to work with EXCEL Esports for the purpose of "providing millions of hungry gamers with experiences they can’t get elsewhere.” It is important to note that the Just Eat x EXCEL Esports partnership is not merely one that involves the corporations working together for their mutual benefits, as the companies have outlined intentions to support good causes through collaborative experiences.
Image Credit: Just Eat, EXCEL Esports
Trend Themes
1. Esports-focused Partnerships - Other businesses can collaborate with esports organizations to expand their consumer base through unique content and experiences.
2. Brand Integration in Esports - More businesses can launch partnerships with esports teams to have their brands featured on merchandise, stream content, and in-game experiences.
3. Socially Responsible Collaborations - Companies can create partnerships with social causes to leverage their shared values for greater impact and support for meaningful causes.
Industry Implications
1. Food Delivery - Other food delivery services can team up with esports teams to expand their marketing reach and create unique collaborations to engage their consumers.
2. Esports - Esports organizations can team up with brands to create meaningful content outside of gaming and help brands connect with younger audiences.
3. Social Responsibility - Non-profit organizations and other social causes can collaborate with businesses to leverage their shared values and create greater impact through their campaigns.
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