Just Eat and Riot Games Partner for the LoL World Championships
References: justeattakeaway & esportsinsider
Just Eat Takeaway.com, also known as Just Eat, has partnered with Riot Games ahead of the League of Legends (LoL) World Championships, which commences on September 29, 2022. As a part of the duo’s collaborative efforts, the competition’s streams in Germany, Poland, and Spain will feature Just Eat sponsorship activations like an in-game sponsor rotation, Just Eat logo placement throughout breaks, countdowns, signage, and affiliate links for viewers.
As one of the largest delivery companies worldwide, Just Eat recently entered the world of esports and gaming with its EXCEL Esports partnership. As a part of Worlds 2022, the brand also has the opportunity to host viewing parties in Germany, Austria, Switzerland, Spain, and Poland.
“We’re excited to be teaming up with Riot Games for the World Championships – the first time in three years that the Worlds will have a live audience – making it one of the most significant esports tournaments in history,” said Robin Clark, Just Eat Takeaway Senior Director of Global Partnerships.
Image Credit: Just Eat Takeaway.com, Riot Games
As one of the largest delivery companies worldwide, Just Eat recently entered the world of esports and gaming with its EXCEL Esports partnership. As a part of Worlds 2022, the brand also has the opportunity to host viewing parties in Germany, Austria, Switzerland, Spain, and Poland.
“We’re excited to be teaming up with Riot Games for the World Championships – the first time in three years that the Worlds will have a live audience – making it one of the most significant esports tournaments in history,” said Robin Clark, Just Eat Takeaway Senior Director of Global Partnerships.
Image Credit: Just Eat Takeaway.com, Riot Games
Trend Themes
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3. Live-streaming Sponsorship Activations - Live-streaming sponsorships provide brands with opportunities to reach engaged audiences through in-game and affiliate link activations during esports tournaments and gameplays.
Industry Implications
1. Food Delivery - Food delivery companies like Just Eat have found new opportunities to market their brands through esports tournaments and gaming sponsorships.
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3. Streaming Services - Streaming services like Twitch and YouTube Gaming provide brands with opportunities to reach gaming audiences through in-game and streaming sponsorships and activations during esports tournaments and gameplays.
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