Dolce & Gabbana Revive 1990's Jurassic Park Movie Merchandise
Mary Van Puymbroeck — June 7, 2017 — Luxury
References: ssense & io9.gizmodo
Luxury Italian fashion house Dolce & Gabbana has released a collection of revived Jurassic Park movie merchandise and is selling the items for about 20 times the price of the original pieces.
Recently, luxury retailers have been releasing collections of "vintage" t-shirts with imagery or pop culture icons referencing the 1990s and this D&G offering is a great example. The sweater D&G released retails for $675, while the t-shirt sells for $425. Both items feature raw stitching and the Jurassic Park logo on a charcoal cotton fabric.
While both items are made in Italy, the fact that Universal Studios still sells the shirt the D&G version is inspired by would suggest this item is made with a particular consumer in mind. Those who feel nostalgic about the film would find comfort in seeing the design re-done under Dolce and Gabbana's label.
Recently, luxury retailers have been releasing collections of "vintage" t-shirts with imagery or pop culture icons referencing the 1990s and this D&G offering is a great example. The sweater D&G released retails for $675, while the t-shirt sells for $425. Both items feature raw stitching and the Jurassic Park logo on a charcoal cotton fabric.
While both items are made in Italy, the fact that Universal Studios still sells the shirt the D&G version is inspired by would suggest this item is made with a particular consumer in mind. Those who feel nostalgic about the film would find comfort in seeing the design re-done under Dolce and Gabbana's label.
Trend Themes
1. Revived Movie Merchandise - The release of revived movie merchandise by luxury fashion brands presents an opportunity for nostalgic consumers to connect with their favorite films in a new way.
2. Vintage-inspired T-shirts - The trend of luxury retailers releasing vintage-inspired t-shirts allows consumers to express their nostalgia for the 1990s and iconic pop culture moments through fashion.
3. High-end Replicas - The market for high-end replicas of popular movie merchandise offers a disruptive innovation opportunity for brands to cater to consumers looking for unique and exclusive items.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of revived movie merchandise and vintage-inspired t-shirts to offer consumers unique and nostalgic pieces that cater to their individual style.
2. Film and Entertainment - Film and entertainment companies can explore collaborations with luxury fashion brands to create exclusive merchandise that caters to nostalgic fans and expands their brand reach.
3. E-commerce - E-commerce platforms can capitalize on the demand for high-end replicas by providing a platform for luxury fashion brands to showcase and sell their unique movie-inspired merchandise.
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