Jumeirah Sirius is a Program That Trades Points for High-End Goods
Laura McQuarrie — March 24, 2017 — Luxury
References: jumeirah & hoteliermiddleeast
Jumeirah Sirius is the loyalty rewards program of Jumeirah Hotels and Resorts, which was recently revamped with the help of e-commerce and e-payment solutions provider Loylogic. Now, those who frequently stay at the luxurious hotels and resorts from Jumeirah will have a number of ways that they can make the most of their points.
As well as being able to redeem collected points for future bookings and services—a common feature of hotel rewards programs—guests will now also have the chance to exchange their points for high-end goods such as jewelry pieces, fashion, electronics and other coveted items.
By offering this new incentive, Jumeirah Sirius acknowledges some of the core lifestyle desires of its best customers.
As well as being able to redeem collected points for future bookings and services—a common feature of hotel rewards programs—guests will now also have the chance to exchange their points for high-end goods such as jewelry pieces, fashion, electronics and other coveted items.
By offering this new incentive, Jumeirah Sirius acknowledges some of the core lifestyle desires of its best customers.
Trend Themes
1. Loyalty Exchange Programs - The trend of offering exchange programs for loyalty point systems is growing, providing opportunities for companies to differentiate themselves by offering unique rewards.
2. E-commerce and E-payment - The use of e-commerce and e-payment solutions in loyalty rewards programs is increasing, offering opportunities for payment solution providers to partner with hotel and resort chains.
3. High-end Goods Reward Redemption - The trend of allowing reward redemption for high-end items is gaining popularity in the hospitality industry, creating opportunities for luxury fashion and jewelry brands.
Industry Implications
1. Hospitality/hotels and Resorts - Hotels and resorts can benefit from implementing loyalty exchange programs as a way to differentiate themselves from their competitors.
2. Payment Solution Providers - Payment solution providers can partner with hotel and resort chains to offer e-commerce and e-payment solutions for their loyalty rewards programs.
3. Luxury Fashion and Jewelry Brands - Luxury fashion and jewelry brands can collaborate with hospitality companies to offer high-end items as rewards for loyalty point redemption.
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