The New Metcalfe’s Jumbles Popcorn Comes in Two Flavor Options
Michael Hemsworth — November 8, 2019 — Marketing
References: metcalfesskinny & foodbev
The Metcalfe’s Jumbles popcorn has been unveiled by the Kettle Foods-owned brand as a new range of treats that aim to transform perceptions of the classic snack. The product has been created with several different tastes and textures in the mix to offer consumers a snack that is unlike any other popcorn varieties on the market.
The snacks come in two flavor options including Toffee Apple made with toffee and caramel-coated popcorn and slices of dried apple as well as the Eton Mess, which features strawberry-coated popcorn with strawberry pieces and meringue shells. Each of the snacks are gluten-free and create without the use of any artificial colors or flavors.
Development Manager at Metcalfe's Anthony Reeson spoke on the new Metcalfe’s Jumbles popcorn snacks saying, "Our innovation team took on the enviable challenge of adding joy to our very best butterfly popcorn to recreate these classic and fun favorites, without the guilt. Creating a lighter option without compromising on great taste meant that we had to consume quite a few treats to help develop the perfect product.”
The snacks come in two flavor options including Toffee Apple made with toffee and caramel-coated popcorn and slices of dried apple as well as the Eton Mess, which features strawberry-coated popcorn with strawberry pieces and meringue shells. Each of the snacks are gluten-free and create without the use of any artificial colors or flavors.
Development Manager at Metcalfe's Anthony Reeson spoke on the new Metcalfe’s Jumbles popcorn snacks saying, "Our innovation team took on the enviable challenge of adding joy to our very best butterfly popcorn to recreate these classic and fun favorites, without the guilt. Creating a lighter option without compromising on great taste meant that we had to consume quite a few treats to help develop the perfect product.”
Trend Themes
1. Textural Popcorn - The use of different tastes and textures in popcorn snacks offers a unique and novel snacking experience.
2. Flavor Variety - Popcorn snacks with diverse flavor options such as toffee apple and Eton Mess appeal to consumers seeking unique and indulgent treats.
3. Health-conscious Snacking - The creation of gluten-free popcorn snacks without artificial colors or flavors caters to health-conscious consumers looking for guilt-free snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of textural popcorn snacks by innovating with new flavors and textures in popcorn products.
2. Snack Foods - The snack foods industry can explore the disruptive opportunity of offering popcorn snacks with a wide variety of flavors to cater to diverse consumer preferences.
3. Health and Wellness - The health and wellness industry can tap into the demand for healthier snacks by developing more gluten-free and natural popcorn options without compromising taste.
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