This Julia Chernih ‘CANDYPOP.ME’ Series is De
Josh Triantafilou — June 8, 2012 — Fashion
References: fashionserved
Kiev, Ukraine-based fashion photographer Julia Chernih’s recent series ‘CANDYPOP.ME’ is, as its name suggests, inspired by candy. This is unmistakably apparent in some of the shots, while in others the connection is a touch more abstract.
One photograph depicts model Kaya (Studio-1) wearing a purple, fur dress, dark eye shadow and glossy, rainbow-hued lipstick licking an over-sized lollipop. This is obviously candy-inspired. In contrast, other photographs depict Kaya sporting more monochromatic colors like black and white, though she also wears glossy jewelry, which reminds one of the sheen of hard candy. Taken in this light, her black and white outfits bring to mind images of black liquorice and vanilla treats.
The concept and styling for this series is owed to Stasya Monastyrskaya with help from assistant stylist Diana Golubeva, while the make up is the work of Tanya Mogila.
One photograph depicts model Kaya (Studio-1) wearing a purple, fur dress, dark eye shadow and glossy, rainbow-hued lipstick licking an over-sized lollipop. This is obviously candy-inspired. In contrast, other photographs depict Kaya sporting more monochromatic colors like black and white, though she also wears glossy jewelry, which reminds one of the sheen of hard candy. Taken in this light, her black and white outfits bring to mind images of black liquorice and vanilla treats.
The concept and styling for this series is owed to Stasya Monastyrskaya with help from assistant stylist Diana Golubeva, while the make up is the work of Tanya Mogila.
Trend Themes
1. Candy-inspired Fashion - Disruptive innovation opportunity: Create a line of clothing and accessories that mimic the vibrant colors and playful patterns of candy, appealing to fashion-forward individuals looking for fun and unique pieces.
2. Abstract Candy Imagery - Disruptive innovation opportunity: Develop a range of home decor items, such as prints or wall decals, featuring abstract representations of candy, offering a whimsical and eye-catching aesthetic for interior design enthusiasts.
3. Monochromatic Candy Style - Disruptive innovation opportunity: Design a collection of beauty products, like lipsticks and nail polishes, that replicate the glossy sheen and colors of candy, providing consumers with a playful and indulgent makeup experience.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate candy-inspired elements into fashion and apparel, introducing a fresh and imaginative design approach to the industry.
2. Home Decor - Disruptive innovation opportunity: Merge abstract candy imagery with home decor, offering consumers a unique and playful way to decorate their living spaces.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Transform the beauty and cosmetics industry by incorporating candy-inspired elements into products, attracting customers with a sense of fun and nostalgia.
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