The Juicy Fruit Serenading Unicorn Ad Features YouTube's Keenan Cahill
Chalaine Mantha — March 10, 2011 — Marketing
References: serenadingunicorn & adsoftheworld
Whether you hate him or love him, the YouTube lip-syncing star Keenan Cahill has made it big in his first Juicy Fruit Serenading Unicorn campaign. In this ad, the unicorn and Cahill lip-sync the catchy 80s Devo song Whip it while prancing around in silly hats. The video is full of random surprises, such as a guitar-playing owl and an old cowboy. Juicy Fruit asks you to “sweeten your friend’s day with a wallpost serenade by Serenading Unicorn." I find this video strangely addicting; I want to look away, but I just can’t!
Juicy Fruit is announcing that two other secret videos will be released in the near future, so be on the lookout! The Juicy Fruit Serenading Unicorn commercial was developed by advertising agency Evolution Bureau in the USA.
Juicy Fruit is announcing that two other secret videos will be released in the near future, so be on the lookout! The Juicy Fruit Serenading Unicorn commercial was developed by advertising agency Evolution Bureau in the USA.
Trend Themes
1. Lip-syncing Advertising - Opportunity for brands to create engaging and shareable content by incorporating lip-syncing in their adverts.
2. Influencer Marketing - Utilizing popular YouTube stars like Keenan Cahill to promote products through creative and entertaining campaigns.
3. Surprise and Delight Marketing - Using unexpected elements and random surprises in advertisements to captivate audiences and create memorable experiences.
Industry Implications
1. Advertising - Advertising agencies can explore new ways to incorporate unconventional elements like lip-syncing and surprise elements in campaigns for their clients.
2. Social Media Marketing - Brands can leverage the addictiveness and shareability of lip-syncing videos to generate buzz on social media platforms.
3. Music Industry - Opportunity for musicians and artists to collaborate with brands and create lip-syncing campaigns that showcase their music and engage with fans.
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