The Juicy Couture S/S 2011 Ad Campaign is Dazzlingly Dreamy
Wesley Grant — April 4, 2011 — Fashion
References: juicycouture & art8amby.wordpress
Model Viktoriya Sasonkina joins veterans Daria Strokous and Hanne Gaby Odiele for the Juicy Couture Spring/Summer 2011 ad campaign. The team lounges in a utopian scene with girly colors and laid-back musical expressions.
The campaign is photographed by Steven Meisel using In a Funny Way by Mercury Rev to encapsulate the utopian spirit perfectly. The commercial depicts a soothing scene in a feminine room filled with colorful playthings, patterned blankets and flowers. The models wear Juicy Couture styles from head to toe such as pink-striped hats, modern dresses and stacked accessories.
The Juicy Couture Spring/Summer 2011 ad campaign was styled by Lori Goldstein with makeup by Pat McGrath, whose efforts made the utopian girly aesthetic even more astounding.
The campaign is photographed by Steven Meisel using In a Funny Way by Mercury Rev to encapsulate the utopian spirit perfectly. The commercial depicts a soothing scene in a feminine room filled with colorful playthings, patterned blankets and flowers. The models wear Juicy Couture styles from head to toe such as pink-striped hats, modern dresses and stacked accessories.
The Juicy Couture Spring/Summer 2011 ad campaign was styled by Lori Goldstein with makeup by Pat McGrath, whose efforts made the utopian girly aesthetic even more astounding.
Trend Themes
1. Utopian Fashion - There is an opportunity for fashion brands to create dreamy, utopian ad campaigns that transport consumers to a fantasy world.
2. Colorful Playthings - Brands could explore incorporating vibrant, playful elements into their marketing materials to capture consumer attention and create a sense of joy and whimsy.
3. Feminine Room - Designing immersive, feminine spaces for campaigns could offer a unique and captivating experience for consumers.
Industry Implications
1. Fashion - Fashion brands can leverage utopian themes to create captivating ad campaigns and connect with consumers on an emotional level.
2. Advertising - Advertising agencies can explore imaginative and dreamy concepts in their campaigns to make them stand out and resonate with audiences.
3. Interior Design - Interior designers can create feminine, utopian spaces for photo shoots and ad campaigns to enhance brand storytelling and aesthetics.
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