The 'Hammock Juice Station' is a Cafe That Allows Customers to Lounge
Mishal Omar — December 7, 2016 — Lifestyle
References: egueyseta & retaildesignblog.net
The Hammock Juice Station is a juicery that allows health-conscious consumers to buy nutritious beverages and relax.
The juicery is located in Barcelona, Spain and is part of an increasingly popular practice that involves drinking nutritious, fruit and vegetable-packed drinks. The coupling of this with a unique lounge space only enhances that experience for the brand's customers. The juicery features a vibrant array of multi-colored hammocks, pillow covered benches and circular seats attached to walls. This eclectic array of furniture items coupled with the store's juice offerings makes this whole retail experience one that is relaxing and unique.
This cozy, eclectic juicery provides an excellent example of how retail spaces can target the Millennial demographic.
The juicery is located in Barcelona, Spain and is part of an increasingly popular practice that involves drinking nutritious, fruit and vegetable-packed drinks. The coupling of this with a unique lounge space only enhances that experience for the brand's customers. The juicery features a vibrant array of multi-colored hammocks, pillow covered benches and circular seats attached to walls. This eclectic array of furniture items coupled with the store's juice offerings makes this whole retail experience one that is relaxing and unique.
This cozy, eclectic juicery provides an excellent example of how retail spaces can target the Millennial demographic.
Trend Themes
1. Hammock-based Retail Spaces - Incorporate hammocks and unique lounge spaces as a way to create a relaxing and memorable retail experience for customers.
2. Nutritious Drink Movement - As a growing number of consumers focus on health and wellness, there is an increasing demand for nutritious and flavorful drinks.
3. Millennial Targeted Retail - With a focus on unique and unforgettable experiences, retail spaces can target younger demographics effectively.
Industry Implications
1. Juiceries - Juiceries that offer a unique, relaxing retail experience can appeal to health-conscious consumers.
2. Interior Design - Interior designers can focus on creating unique and memorable retail experiences by incorporating elements like hammocks and lounge spaces.
3. Hospitality - The unique and relaxing experience provided by the Hammock Juice Station and other similar retailers can be incorporated into hotels and resorts to attract younger and wellness-focused customers.
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