Oh Jay! Juice Branding Focuses on the Deliciousness of Fresh Produce
Michael Hemsworth — October 13, 2016 — Lifestyle
References: behance.net & packageinspiration
The market is filled with a variety of fruit juices that are pasteurized and packaged, but the Oh Jay! juice brand aims to take a different approach. The cold-pressed juices focus on delivering a quality product that isn't sweetened up with added sugar or other ingredients.
The branding for Oh Jay! juice is the work of Laura Drew and focuses on the deliciousness and intensity that is brought about through regular fruits. Being that prepackaged flavors and tastes are often quite strong, it can make fresh ingredients taste less intense. Oh Jay! juice branding helps identify the vibrancy that comes from fresh fruits to identify how they can be more satisfying and nourishing than other products out there.
The branding for Oh Jay! juice is the work of Laura Drew and focuses on the deliciousness and intensity that is brought about through regular fruits. Being that prepackaged flavors and tastes are often quite strong, it can make fresh ingredients taste less intense. Oh Jay! juice branding helps identify the vibrancy that comes from fresh fruits to identify how they can be more satisfying and nourishing than other products out there.
Trend Themes
1. Cold-pressed Juice - The trend of using cold-pressed juice to deliver a quality product without added sugar or other ingredients creates opportunities for businesses to market their product for health-conscious consumers.
2. Minimalist Packaging - Minimalist packaging design trends offer opportunities for brands to create a unique and visually appealing product that focuses on quality ingredients.
3. Fruit-centric Branding - The fruit-centric branding trend highlights the importance of fresh, intense flavors and offers opportunities for businesses to differentiate themselves with unique brand identities.
Industry Implications
1. Beverage Industry - The trend of using cold-pressed juice and minimalist packaging creates opportunities for beverage companies to innovate and appeal to health-conscious consumers.
2. Branding and Design Industry - The minimalist packaging and fruit-centric branding trends offer opportunities for branding and design agencies to work with businesses to create unique brand identities.
3. Health and Wellness Industry - The trend of using cold-pressed juice and fruit-centric branding creates opportunities for health and wellness companies to market their products to consumers looking for healthy and nourishing options.
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