Jovē Alkaline Water Has Advanced Cellular Hydration Technology
Michael Hemsworth — June 23, 2021 — Marketing
The Jovē alkaline water is a newly launched bottled water from the brand that's formulated to help offer impressive hydration for consumers to benefit from. The bottled water is made with 100% purified water and made with Advanced Cellular Hydration Technology, which is achieved using a patented liquid silica that is charged with electrons and helps to increase alkalinity. This will help the water to hydrate the body in a more optimized manner for enhanced skin and cellular health.
CEO at Jovē Wellness Tammy Hobbs spoke on the new Jovē alkaline water saying, "We’re thrilled to introduce Jovē and share our combined joy of nature and love for science with consumers looking for a premium water that is making a difference in the pursuit of wellness. We went through a vigorous process to create a sustainable alkaline water that would set the standard for proper hydration and overall well-being. Our philosophy behind Jovē is to help people experience the benefits of real hydration; to better themselves, their friends and their community.”
CEO at Jovē Wellness Tammy Hobbs spoke on the new Jovē alkaline water saying, "We’re thrilled to introduce Jovē and share our combined joy of nature and love for science with consumers looking for a premium water that is making a difference in the pursuit of wellness. We went through a vigorous process to create a sustainable alkaline water that would set the standard for proper hydration and overall well-being. Our philosophy behind Jovē is to help people experience the benefits of real hydration; to better themselves, their friends and their community.”
Trend Themes
1. Advanced Cellular Hydration Technology - Developing hydration beverages & water using advanced cellular hydration technology offers an opportunity to differentiate the product from competitors.
2. Sustainable Alkaline Water - Creating bottled water products using sustainable alkaline water provides a marketing edge in the hydration and wellness space.
3. Real Hydration - Positioning hydration beverages and water as providing 'real hydration' can differentiate them from other products and attract consumers seeking overall wellness.
Industry Implications
1. Bottled Water Industry - Incorporating Advanced Cellular Hydration Technology and sustainable alkaline water can revolutionize the bottled water industry with premium offerings.
2. Hydration Beverages - Innovation in the hydration beverages industry can attract consumers seeking real and sustainable hydration products that also provide health benefits.
3. Wellness Industry - Products that offer real hydration can capitalize on the health and wellness trend as increasing numbers of consumers seek to improve their overall well-being.
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