Josh Atlas Artwork is Deviantly Delicious
Romina S. Cortellucci — June 29, 2012 — Lifestyle
References: joshatlas & beautifuldecay
Josh Atlas Artwork is desert filled sculptures of indulgence. The Los Angeles-based artist Josh Atlas was inspired to capture the "holy-trinity of want," which is of course food, love and sex. Atlas fills the comical treats with a hedonistic nature decadently decorating each sculpture to the nines.
The tempting treats are made by playfully mixing sugary treats and everyday items, giving the sculptures an uncomfortably familiar feeling. As Atlas describes on his website, he wants to display the indulgence of these sugary sweets creating, "humour and laughter, the kind that comes from the delight of knowing that you’ve had too much but you’re going to get away with it." The sculptures succeed in portraying the the unnecessary, greedy and alas, even shameful side of desserts.
The tempting treats are made by playfully mixing sugary treats and everyday items, giving the sculptures an uncomfortably familiar feeling. As Atlas describes on his website, he wants to display the indulgence of these sugary sweets creating, "humour and laughter, the kind that comes from the delight of knowing that you’ve had too much but you’re going to get away with it." The sculptures succeed in portraying the the unnecessary, greedy and alas, even shameful side of desserts.
Trend Themes
1. Decadent Food Art - Opportunities for using food in art to portray satire and social commentary.
2. Modern Hedonism - Disruptive innovation opportunities for products and experiences that exemplify indulgence and excess.
3. Humorous Food Design - Opportunities for combining everyday objects with sugary treats to create whimsical and memorable food experiences.
Industry Implications
1. Art and Sculpture - Incorporating food into traditional art practices for social commentary and satire.
2. Food and Beverage - Creating decadent and indulgent products and experiences for modern consumers seeking over-the-top experiences.
3. Event Planning and Design - Incorporating playful and humorous food design for memorable and unforgettable events and experiences.
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