Joseph Sandy Creates a Quaint House for a Gingerbread Family
Shelby Lee Walsh — December 22, 2009 — Special
References: josephsandy
Architect Joseph Sandy has created a quaint little abode for the next gingerbread guy or gal you decide to make. While most edible holiday houses are made from gingerbread typically, Sandy decided to go the gram cracker route topped with pretzel sticks and fused together with what looks like a delicious chocolate icing.
In true architect style, Joseph Sandy states at the bottom of his post that the "roof slope is lower than the 3.5/12 slope recommend by the pretzel manufacturer." Evidently, he takes his gingerbread house making very seriously.
In true architect style, Joseph Sandy states at the bottom of his post that the "roof slope is lower than the 3.5/12 slope recommend by the pretzel manufacturer." Evidently, he takes his gingerbread house making very seriously.
Trend Themes
1. Edible Architecture - There is a growth opportunity for companies specializing in the creation of edible and customizable architecture for events and celebrations.
2. Alternative Materials in Food Artistry - There's an opportunity for companies to explore new innovative materials that can be used to create truly unique food artistry experiences for the consumer.
3. DIY Holiday Treats - Customers are looking to create their own edible holiday treats at home, providing a growth opportunity for companies to sell all-in-one kits or ingredients packages.
Industry Implications
1. Food Retail - Retail food stores can change consumer perception on traditional gingerbread houses and encourage the exploration of new aesthetics and materials for the holiday season.
2. Event Planning - Event planners can incorporate edible art installations and engage with consumers by showcasing innovative products or unique DIY gingerbread house making experiences during the holiday season.
3. Artisanal Food Manufacturing - Companies specializing in artisanal food manufacturing can explore new areas of expertise, working on hybrid products, and unique edible architecture looking to supply the growing food market demand for unique and visually pleasing food experiences.
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