The Jordan Brand and Skullcandy Collaboration
Zoe Badley — August 14, 2010 — Tech
References: nike & highsnobiety
It doesn't get more classy than the Jordan Brand and Skullcandy collaboration. The week-long World Basketball Festival has churned out some incredible retail products and this one is definitely at the top of the list.
These particular ones are featured in the Air Jordan VII silhouette, and the pack is entitled "For the Love of the Game." The sneaker and headphone mashup isn't just suave and sophisticated; instead, it takes luxury to a whole new level. Check out the gallery for a better look at the case.
These particular ones are featured in the Air Jordan VII silhouette, and the pack is entitled "For the Love of the Game." The sneaker and headphone mashup isn't just suave and sophisticated; instead, it takes luxury to a whole new level. Check out the gallery for a better look at the case.
Trend Themes
1. Luxury Basketball Memorabilia - Disruptive innovation opportunity: Explore the market for high-end basketball merchandise by collaborating with luxury brands.
2. Sneaker and Headphone Mashups - Disruptive innovation opportunity: Combine the worlds of fashion and technology by creating unique sneaker and headphone collaborations.
3. World Basketball Festival Retail Products - Disruptive innovation opportunity: Capitalize on major sporting events by developing exclusive, limited-edition retail products.
Industry Implications
1. Luxury Goods - Disruptive innovation opportunity: Partner with luxury brands to create exclusive, high-end basketball merchandise.
2. Fashion and Technology - Disruptive innovation opportunity: Merge fashion and technology by creating unique sneaker and headphone collaborations.
3. Sports Retail - Disruptive innovation opportunity: Tap into the market for exclusive, limited-edition merchandise tied to major sporting events.
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