Liv Bentley and Bella Campbell Partner to Launch Jomo Brand
Elena Rahman — December 1, 2021 — Naughty
References: jomolondon & cosmeticsbusiness
The Jomo Brand was founded by Liv Bentley in partnership with Bella Campbell. Together, the 'Made in Chelsea' star and celebrity makeup artists, respectively, launched the label's flagship arousal oil. The partnership aims to bridge the gap between sex and self-care. Infused with CBD, the arousal oil is designed to increase blood flow to enhance sensitivity.
Jomo offers consumers a topical oil that works in harmony with women's bodies for an intimate experience. The label's founders aim to take the embarrassment out of sexual wellness; "we want women to feel comfortable with Jomo as s staple item on their bedside table," as expressed by Campbell. The product's packaging is sleek, elegant, and timeless to provide a simplistic design.
Image Credit: Jomo
Jomo offers consumers a topical oil that works in harmony with women's bodies for an intimate experience. The label's founders aim to take the embarrassment out of sexual wellness; "we want women to feel comfortable with Jomo as s staple item on their bedside table," as expressed by Campbell. The product's packaging is sleek, elegant, and timeless to provide a simplistic design.
Image Credit: Jomo
Trend Themes
1. Cbd-infused Sexual Wellness Products - There is an opportunity for more CBD-infused sexual wellness products that aim to de-stigmatize and enhance intimacy.
2. Integrating CBD Into Self-care Products - Self-care products with CBD can offer additional benefits to consumers, creating opportunities for innovation in the self-care industry.
3. Disrupting the Sexual Wellness Industry - Innovative products like Jomo's arousal oil can disrupt the traditional sexual wellness industry and create new market opportunities.
Industry Implications
1. Sexual Wellness - The sexual wellness industry could incorporate more CBD-infused products, leading to a new wave of innovation and increased demand for non-traditional products.
2. Self-care - CBD-infused self-care products can offer additional benefits for consumers seeking wellness solutions, leading to new product opportunities.
3. Beauty - The beauty industry can explore the benefits of CBD-infused products, like Jomo's arousal oil, for innovative and non-traditional products in an expanding market.
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