John Varvatos Teams with Island Records For Fashionable Competition
Rachel — April 21, 2009 — Pop Culture
References: www6.islandrecords
Starting today, unsigned bands can send in videos in hopes to work for Island Records and John Varvatos.
The designer and the record company have teamed for an online battle of the bands, which runs through July 31st. The competition is open to everyone and is entered through online video submissions.
The winning band will receive a recording contract with Island Records, as well as being featured in the next John Varvatos USA campaign. They will also be featured on SPIN Earth.
The collaboration between Varvatos and Island Records comes as no surprise to followers of the Varvatos label. Music has always played a large role in the clothing designers line, featured not only in his designs, but further proven when the company purchased what was the home of CBGB.
Musicians with original music are encouraged to send in applications starting today for a chance to work with both these great labels.
The designer and the record company have teamed for an online battle of the bands, which runs through July 31st. The competition is open to everyone and is entered through online video submissions.
The winning band will receive a recording contract with Island Records, as well as being featured in the next John Varvatos USA campaign. They will also be featured on SPIN Earth.
The collaboration between Varvatos and Island Records comes as no surprise to followers of the Varvatos label. Music has always played a large role in the clothing designers line, featured not only in his designs, but further proven when the company purchased what was the home of CBGB.
Musicians with original music are encouraged to send in applications starting today for a chance to work with both these great labels.
Trend Themes
1. Online Band Battles - Opportunity for unsigned bands to compete for a recording contract and fashion campaign collaboration.
2. Fashion and Music Collaboration - Increasing trend of fashion designers partnering with record labels to create unique opportunities for musicians.
3. Digital Promotion and Exposure - Growing trend of utilizing online video submissions to discover and promote emerging talent.
Industry Implications
1. Fashion - Fashion industry has the opportunity to collaborate with musicians and incorporate music into their designs and marketing campaigns.
2. Music - Music industry can explore partnerships with fashion brands to amplify their exposure and discover talented unsigned bands.
3. Digital Marketing - Digital marketing industry can assist in creating and promoting online competitions to discover and showcase aspiring musicians.
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