Joe Murtagh's ‘NeonGirls' Are Blindingly Beautiful
Marissa Brassfield — June 7, 2009 — Art & Design
References: joemurtagh & behance.net
I'm a sucker for neon, so it's no wonder that Joe Murtagh's 'NeonGirls' photo set caught my eye. This digitally-enhanced series features women rocking one-shouldered vinyl (or is it pleather?) dresses.
Joe Murtagh's eye-popping enhancements emphasize the models' curves in a way that is unusually beautiful, especially since it's neon. Check out some other incredible photo sets below.
Implications - Photography like this doesn't shy away or go quietly into the night, and the result is that this work attracts attention. Consumers definitely respond to advertising that embraces new visual effects in order to communicate ideas. By being decidedly different, innovations like this inherently prove to be more effective than more mundane counterparts.
Joe Murtagh's eye-popping enhancements emphasize the models' curves in a way that is unusually beautiful, especially since it's neon. Check out some other incredible photo sets below.
Implications - Photography like this doesn't shy away or go quietly into the night, and the result is that this work attracts attention. Consumers definitely respond to advertising that embraces new visual effects in order to communicate ideas. By being decidedly different, innovations like this inherently prove to be more effective than more mundane counterparts.
Trend Themes
1. Neon Fashion - Opportunity for disruptive innovation in fashion industry by incorporating neon colors and unique visual effects.
2. Digitally-enhanced Photography - Potential for disruptive innovation in the photography industry through the use of digital enhancements and creative visual effects.
3. Visual Advertising - Opportunity for disruptive innovation in advertising by using new visual effects to attract consumer attention.
Industry Implications
1. Fashion Industry - Incorporating neon colors and unique visual effects can disrupt the fashion industry, creating new trends and attracting consumers.
2. Photography Industry - Embracing digital enhancements and creative visual effects can lead to disruptive innovation in the photography industry, opening up new creative possibilities.
3. Advertising Industry - Utilizing new visual effects in advertising can disrupt the industry by capturing consumer attention and creating more effective advertising campaigns.
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