Jockey Sees Jump in Rose-Colored Briefs
Marissa Brassfield — April 9, 2009 — Fashion
References: dailymail & daveibsen.typepad
If underwear giant Jockey is to be believed, men are fighting the gloomy economy by buying cheery pink underwear. According to the Daily Mail, Jockey's sales of pink men's briefs have jumped up 62% in the past three months alone. And when all of the bright colors of the Y-front briefs are included, Jockey's still seen sales rise 60% over the last six months.
Although no one's really sure why men are buying pink Jockey underwear, the Daily Mail has chalked it up to a variant of lipstick economics. Can't a man just like to wear pink?
Although no one's really sure why men are buying pink Jockey underwear, the Daily Mail has chalked it up to a variant of lipstick economics. Can't a man just like to wear pink?
Trend Themes
1. Rise in Pink Underwear for Men - Opportunity for underwear companies to capitalize on the growing demand for colorful men's briefs.
2. Lipstick Economics for Men - Potential for businesses to explore the psychology behind men's purchasing choices and leverage it for increased sales.
3. Increasing Sales of Brightly Colored Men's Underwear - Market potential for companies to introduce more vibrant options to cater to the changing preferences of male consumers.
Industry Implications
1. Apparel Industry - Opportunity for apparel companies to expand their product range to include more colorful and trendy options for men.
2. Retail Industry - Potential for retailers to strategically display and promote colorful men's underwear to drive sales and meet the rising demand.
3. Marketing and Advertising Industry - Scope for marketers to develop innovative campaigns that challenge gender norms and promote the acceptance of men wearing pink and other bright colors.
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