Culver's JJ’s Way Meal is Arriving to Help Finish Off the Summer
Michael Hemsworth — July 31, 2024 — Social Good
References: culvers & fastfoodpost
Culver's JJ’s Way Meal is being launched by the fast-casual restaurant as a menu offering created in collaboration with NFL player JJ Watt that also supports a good cause.
The meal starts off with some of Watt's go-to menu items including Culver's Deluxe with a side of Wisconsin Cheese Curds, Culver's signature root beer and a Turtle Sundae crafted with chocolate frozen custard. The meal will help support local communities with $1 from every one sold donated to the JJ Watt Foundation up to a total of $100,000. This comes hot on the news that the Foundation has amassed more than $7.1-million for after school sports programs in middle schools since its inception.
Culver's JJ’s Way Meal is making its debut at participating locations starting August 5 and will be offered through September 29, 2024.
Image Credit: Culver's
The meal starts off with some of Watt's go-to menu items including Culver's Deluxe with a side of Wisconsin Cheese Curds, Culver's signature root beer and a Turtle Sundae crafted with chocolate frozen custard. The meal will help support local communities with $1 from every one sold donated to the JJ Watt Foundation up to a total of $100,000. This comes hot on the news that the Foundation has amassed more than $7.1-million for after school sports programs in middle schools since its inception.
Culver's JJ’s Way Meal is making its debut at participating locations starting August 5 and will be offered through September 29, 2024.
Image Credit: Culver's
Trend Themes
1. Celebrity-curated Menus - Partnering with high-profile athletes or celebrities to create exclusive menu offerings boosts brand visibility and consumer interest.
2. Charitable Dining - Integrating philanthropy with dining experiences, where a portion of sales supports a charitable cause, encourages consumer engagement and loyalty.
3. Seasonal Limited-edition Meals - Launching time-limited, specialty meals tied to seasons or events can drive short-term sales spikes and create buzz.
Industry Implications
1. Fast-casual Dining - The fast-casual sector can leverage celebrity collaborations to enhance brand image and differentiate offerings.
2. Sports and Celebrity Endorsements - Sports and entertainment figures endorsing or co-creating products combine fanbases and increase cross-industry appeal.
3. Nonprofit Organizations - Collaborations with food chains on fundraising initiatives can provide significant visibility and financial support for charitable causes.
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