The Jinshan Battery Doctor Ads Capture the Necessity of a Phone
Leslie Chen — February 5, 2013 — Marketing
References: adsoftheworld & adsoftheworld
These Jinshan Battery Doctor print ads perfectly capture that feeling everyone gets when their phone runs out of power while they’re out and about.
Created by Art Director Alex Zhao and Copywriter Iren Wan, each of the ads feature a man and woman trapped inside a clear box, as if separated from the rest of the world, while settings like a lively carnival and a busy city are behind them. Promoting the powerful battery life of Jinshan Battery Doctor, this campaign captures the energy your mobile needs with the intense feeling created through the bright visuals and screaming characters.
Let these Jinshan Battery Doctor ads be a warning to you to keep your phone charged at all times, unless you want to end up stranded while everyone else is having fun.
Created by Art Director Alex Zhao and Copywriter Iren Wan, each of the ads feature a man and woman trapped inside a clear box, as if separated from the rest of the world, while settings like a lively carnival and a busy city are behind them. Promoting the powerful battery life of Jinshan Battery Doctor, this campaign captures the energy your mobile needs with the intense feeling created through the bright visuals and screaming characters.
Let these Jinshan Battery Doctor ads be a warning to you to keep your phone charged at all times, unless you want to end up stranded while everyone else is having fun.
Trend Themes
1. Mobile Battery Life - Disruptive innovation opportunity: Develop advanced battery technologies to improve the lifespan of mobile devices and reduce the frequency of charging.
2. Mobile Power Solutions - Disruptive innovation opportunity: Create innovative mobile power solutions that provide on-the-go charging options, ensuring that users never run out of power.
3. Energy-efficient Mobile Devices - Disruptive innovation opportunity: Design and manufacture energy-efficient mobile devices that can prolong battery life and reduce power consumption.
Industry Implications
1. Technology Hardware - Disruptive innovation opportunity: Develop cutting-edge mobile hardware solutions that optimize power management and improve battery performance.
2. Renewable Energy - Disruptive innovation opportunity: Explore renewable energy sources like solar or kinetic energy to create eco-friendly mobile charging options.
3. Advertising & Marketing - Disruptive innovation opportunity: Utilize creative advertising techniques like storytelling and visual impact to promote the value of reliable and long-lasting mobile batteries.
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