JewelStreet is Giving Away a Necklace Worn by Marilyn Monroe
Grace Mahas — August 22, 2019 — Marketing
References: gb.jewelstreet & prnewswire
JewelStreet, an online marketplace dedicated to handcrafted, independent jewelry, recently announced a new and exciting promotion featuring an iconic necklace worn by famed Marilyn Monroe. Fans can enter the contest via JewelStreet's website, where a winner will be drawn on December 31st, 2019.
The white-bead necklace is approximately 1.5 meters long and was worn by Monroe in her iconic 'Some Like It Hot' 1959 photoshoot that featured co-stars Tony Curtis and Jack Lemmon. The remarkable piece of Hollywood memorabilia is reportedly worth £12,000 and will be accompanied by a letter of provenance. In addition, the winner will receive prints of the photos from the set that were captured by renowned photographer Richard Avedon.
The one-of-a-kind collectible necklace is perfect for fans of the iconic actress.
The white-bead necklace is approximately 1.5 meters long and was worn by Monroe in her iconic 'Some Like It Hot' 1959 photoshoot that featured co-stars Tony Curtis and Jack Lemmon. The remarkable piece of Hollywood memorabilia is reportedly worth £12,000 and will be accompanied by a letter of provenance. In addition, the winner will receive prints of the photos from the set that were captured by renowned photographer Richard Avedon.
The one-of-a-kind collectible necklace is perfect for fans of the iconic actress.
Trend Themes
1. Vintage Jewelry Collecting - The promotion featuring Marilyn Monroe's iconic necklace highlights the growing trend of vintage jewelry collecting.
2. Online Marketplaces for Handcrafted Jewelry - JewelStreet's online marketplace for handcrafted and unique jewelry indicates a trend towards increased demand for artisanal goods.
3. Memorabilia Giveaways - The giveaway of Marilyn Monroe's necklace is part of a larger trend of high-value memorabilia giveaways as a marketing strategy for businesses.
Industry Implications
1. Jewelry Retail - JewelStreet's online marketplace is disrupting the traditional jewelry retail industry by connecting independent jewelry designers with consumers.
2. Memorabilia Auctions - The promotion featuring Marilyn Monroe's iconic necklace shows potential for disrupting the memorabilia auction industry by using giveaways to generate marketing buzz and increase brand awareness.
3. E-commerce - The rise of online marketplaces for independent jewelry like JewelStreet points to a larger trend of E-commerce platforms disrupting traditional retail channels.
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