Pandora Created a Gilded Hive for a New Jewelry Launch
Laura McQuarrie — March 26, 2018 — Fashion
References: ca.pandora.net & campaignlive
For its new Pandora Shine jewelry launch, Danish jewelry brand Pandora created a multi-sensory pop-up space in Sydney. The temporary installation takes the form of a gilded beehive and mimics the complex inner-workings of the habitat with lights, sounds and scents.
While the structure itself is an opulent sight to behold from the outside, the inside of the honeycomb-shaped dome structure offers an engaging experience. Within the experiential space, visitors have the chance to listen to the buzz of bees and lean in to smell flowers, which blossom to reveal items from the all-new Pandora Shine collection.
Fittingly, the newly launched Pandora Shine range takes its inspiration from honeybees, with honeycomb- and insect-shaped pieces in luxurious 18k gold-plated sterling silver.
While the structure itself is an opulent sight to behold from the outside, the inside of the honeycomb-shaped dome structure offers an engaging experience. Within the experiential space, visitors have the chance to listen to the buzz of bees and lean in to smell flowers, which blossom to reveal items from the all-new Pandora Shine collection.
Fittingly, the newly launched Pandora Shine range takes its inspiration from honeybees, with honeycomb- and insect-shaped pieces in luxurious 18k gold-plated sterling silver.
Trend Themes
1. Multi-sensory Pop-ups - Brands can create engaging experiences by incorporating multiple senses in their pop-up installations.
2. Nature-inspired Jewelry - Jewelry brands can draw inspiration from nature and create collections that mimic the beauty and complexity of the natural world.
3. Experiential Marketing - Experiential marketing can provide brands with unique and memorable ways to showcase their products and engage with consumers.
Industry Implications
1. Jewelry - Jewelry brands can stand out by creating unique and engaging collections that draw inspiration from nature and incorporate multi-sensory experiences in their marketing efforts.
2. Retail - Retailers can create immersive pop-up installations that offer customers a unique and memorable shopping experience.
3. Event Planning - Event planners can incorporate multi-sensory elements in their designs to enhance the overall experience for attendees.
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