JetBlue for Good Sends Winners on Charitable Mission Trips
Ellen Smith — November 6, 2017 — Social Good
References: jetbluecheckinforgood & psfk
JetBlue For Good is a socially aware campaign led by the airline giant, which invites customers to "do good" for entire month in order to be eligible to win a trip to volunteer with one of JetBlue's many non-profit partners.
Throughout November, the company will set up check-in kiosks, in which guests can fill out questionaires, outlining the good they've done. Following the final results, the company will send winners on a trip that aligns with their personal goals, as identified in the questionnaire.
The kiosks focus on three major pillars of kindness: youth and education, community and environment. The trips embody each of these pillars, awarding individuals with the opportunity to open a pop-up library that'll host reading events for children in Houston, following the aftermath of Hurricane Harvey. A chance to assist in the preserving of the coral reef with a marine ecologist at a dolphin sanctuary. Or, volunteers can be sent to Jamaica, to restore and repaint an old community center.
Throughout November, the company will set up check-in kiosks, in which guests can fill out questionaires, outlining the good they've done. Following the final results, the company will send winners on a trip that aligns with their personal goals, as identified in the questionnaire.
The kiosks focus on three major pillars of kindness: youth and education, community and environment. The trips embody each of these pillars, awarding individuals with the opportunity to open a pop-up library that'll host reading events for children in Houston, following the aftermath of Hurricane Harvey. A chance to assist in the preserving of the coral reef with a marine ecologist at a dolphin sanctuary. Or, volunteers can be sent to Jamaica, to restore and repaint an old community center.
Trend Themes
1. Social Impact Travel - JetBlue's campaign highlights the trend of travel experiences that focus on making a positive social impact.
2. Volunteer Tourism - The campaign taps into the growing trend of combining volunteer work with travel experiences.
3. Kindness as a Marketing Strategy - JetBlue's campaign demonstrates the trend of brands using kindness initiatives as a way to engage customers.
Industry Implications
1. Travel and Tourism - The campaign presents opportunities for airlines and travel companies to create socially conscious travel packages.
2. Non-profit - Non-profit organizations can partner with airlines to create similar initiatives that promote social good and engage the community.
3. Marketing and Advertising - The campaign showcases the potential for brands to incorporate kindness and social impact into their marketing strategies.
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