This Jesus Watch is a Kitsch Masterpiece
Tia Clarke — March 21, 2013 — Fashion
It's nearly Easter, so Jesus is on everyone's mind -- now, he can be on your watch too! This Jesus watch is a kitschy masterpiece which features the main man and a guest appearance from The Virgin Mary.
The Jesus watch is a great tongue-in-cheek present for any friends who don't take life too seriously. With its faux gold and silver face and strap, the retro watch looks like a standard banker's timepiece until you look closer and realize it features tiny pictures of religious icons.
The use of holy and religious images in popular youth culture has become prevalent over the last few years. It indicates more relaxed views about the Catholic church. With Easter coming up and the election of the new Pope in Rome, religion is something that is on everyone's minds at the moment.
The Jesus watch is a great tongue-in-cheek present for any friends who don't take life too seriously. With its faux gold and silver face and strap, the retro watch looks like a standard banker's timepiece until you look closer and realize it features tiny pictures of religious icons.
The use of holy and religious images in popular youth culture has become prevalent over the last few years. It indicates more relaxed views about the Catholic church. With Easter coming up and the election of the new Pope in Rome, religion is something that is on everyone's minds at the moment.
Trend Themes
1. Religious Icon Kitsch - The trend of using religious icons in popular culture as kitschy accessories or decor presents opportunities for novelty gift and home decor industries, as well as religious institutions seeking to modernize their image.
2. Cultural/religious Satire - The growing acceptance of irreverent, tongue-in-cheek humor that pokes fun at religious and cultural institutions presents opportunities for comedy/entertainment industries, fashion/accessory designers, and marketing/branding firms.
3. Religion and Youth - The increasing presence of religious imagery in youth culture suggests a growing interest in spirituality among millennial and Gen Z demographics, creating opportunities for religious organizations, online community-building platforms, and ethical lifestyle brands.
Industry Implications
1. Novelty Gifts - The trend of kitschy religious iconography presents opportunities for companies producing unique and unusual gift items for casual occasions like Easter or Secret Santa, leveraging irreverent humor to appeal to younger and more secular consumers.
2. Fashion Accessories - The combination of religious and cultural iconography with fashion trends presents opportunities for designers and retailers looking to create bold, boundary-pushing products that appeal to youth subcultures and edgy fashionistas.
3. Religious Institutions - The trend of incorporating religious imagery into pop culture and youth fashion suggests a need for religious organizations to modernize their image and engage with younger audiences through social media, influencer marketing, and creative branding.
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