The Jessica Szohr Sobe Lifewater Campaign is Cute Yet Racy
Meghan Young — January 8, 2011 — Marketing
The Jessica Szohr Sobe Lifewater ad campaign finds the perfect balance between cute and sexy. Getting naked for a healthy cause, if you will, this Gossip Girl actress shows off her svelte frame and impeccable taste in drinks.
Of course, she isn't really naked. Instead, the Jessica Szohr Sobe Lifewater ad campaign used a skintight skinsuit that was previously worn by Ashley Greene. Photographed by Cosat Rican, the campaign is bright and full of life just like the water its promoting.
Of course, she isn't really naked. Instead, the Jessica Szohr Sobe Lifewater ad campaign used a skintight skinsuit that was previously worn by Ashley Greene. Photographed by Cosat Rican, the campaign is bright and full of life just like the water its promoting.
Trend Themes
1. Skin-tight Skinsuits - Disruptive innovation opportunity: Creating customizable and sustainable skinsuits for advertising campaigns.
2. Celebrity Endorsements - Disruptive innovation opportunity: Developing virtual reality experiences that allow consumers to interact with their favorite celebrities in ad campaigns.
3. Photography Campaigns - Disruptive innovation opportunity: Introducing augmented reality features that enhance the visual experience of photography campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating smart textile technology into fashion designs for advertising purposes.
2. Beverage - Disruptive innovation opportunity: Using AI-generated influencers to promote beverage brands through virtual ad campaigns.
3. Advertising - Disruptive innovation opportunity: Incorporating holographic projections in advertising campaigns to create immersive brand experiences.
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