The PUMA Jersey Pack Brings Together Bold and Thematic Prints
References: prodirectsoccer & hypebeast
The Spring/Summer 2019 Jersey Pack by PUMA is a testimony of the brand's dedication to sport, in this case — soccer. The silhouettes are characterized by "bold graphics and prints." Some experimental design elements are at play here, as PUMA boasts its logo in a cursive font accross select garments.
The Jersey Pack is released just in time for the World Cup, recognizing the upcoming and inevitable surge in popularity for soccer apparel. The clothing is designed to deliver a sporty and versatile aesthetic that can also be effortlessly applied to the context of casual streetwear. The color palette is quite diverse and so are the "club-styled badges" that appear throughout PUMA's Spring/Summer 2019 Jersey Pack collection.
Photo Credits: PUMA/ PRO:DIRECT
The Jersey Pack is released just in time for the World Cup, recognizing the upcoming and inevitable surge in popularity for soccer apparel. The clothing is designed to deliver a sporty and versatile aesthetic that can also be effortlessly applied to the context of casual streetwear. The color palette is quite diverse and so are the "club-styled badges" that appear throughout PUMA's Spring/Summer 2019 Jersey Pack collection.
Photo Credits: PUMA/ PRO:DIRECT
Trend Themes
1. Soccer-inspired Streetwear - Opportunity for fashion brands to create sporty and versatile clothing collections that can be seamlessly integrated into casual streetwear.
2. Bold Graphics and Prints - Disruptive innovation opportunity for graphic designers and print companies to create unique and eye-catching designs for apparel.
3. Club-styled Badges - Opportunity for customized badge manufacturers to collaborate with fashion brands and create unique club-themed badges for clothing collections.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of soccer-inspired streetwear to create unique clothing collections that appeal to sporty and casual wearers.
2. Graphic Design - Graphic designers and print companies can leverage the demand for bold graphics and prints in the sportswear industry to create innovative designs for apparel.
3. Customization - Customized badge manufacturers can partner with fashion brands to offer unique and personalized club-styled badges for clothing collections.
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