Jerrod Maruyama Transforms Oprah, Snooki, and Dwight Schrute into Toons
Jason Soy — July 22, 2011 — Pop Culture
References: jmaruyama & blog.thaeger
If you've ever wondered what your favorite TV personalities would look like as lovable children's cartoons, Jerrod Maruyama may have your answer. Choosing from highly different shows, Maruyama has transformed people like Oprah Winfrey, Jersey Shore's Snooki, and even Dwight Schrute of The Office fame into super cute characters that you would probably expect to find on jovial Japanese lunch boxes.
Jerrod Maruyama is a New York-based illustrator whose work has caught the eye of many well-known companies including Disney. He doesn't limit his cute-ifications to just TV personalities either. Look through the gallery and see him transform movie characters, comic strip heroes, and even cereal mascots into more adorable versions of their already adorable selves.
Implications - Consumers enjoy images with simplified aesthetics as it evokes positive emotions from them. Corporations wishing to convey themselves as personable may consider the use of cute and simple graphics in promotional campaigns.
Jerrod Maruyama is a New York-based illustrator whose work has caught the eye of many well-known companies including Disney. He doesn't limit his cute-ifications to just TV personalities either. Look through the gallery and see him transform movie characters, comic strip heroes, and even cereal mascots into more adorable versions of their already adorable selves.
Implications - Consumers enjoy images with simplified aesthetics as it evokes positive emotions from them. Corporations wishing to convey themselves as personable may consider the use of cute and simple graphics in promotional campaigns.
Trend Themes
1. Cartoon Character Transformations - Companies can tap into the trend of transforming popular TV personalities and movie characters into lovable cartoons, creating new merchandise and engaging with fans.
2. Simplified Aesthetics - Utilizing cute and simplified graphics in promotional campaigns can evoke positive emotions in consumers and make a brand appear more personable.
3. Adorable Branding - Brands can explore the use of cute and adorable versions of their mascots or characters to create a more endearing and relatable brand image.
Industry Implications
1. Entertainment - The entertainment industry can leverage the trend of transforming popular TV personalities and movie characters into lovable cartoons to expand merchandise lines and captivate fans.
2. Advertising - The advertising industry can implement simplified aesthetics and cute graphics in promotional campaigns to create a positive emotional response from consumers and enhance brand likability.
3. Consumer Products - Brands in the consumer products industry can consider adopting adorable branding tactics by using cute versions of mascots or characters to make their products more appealing and relatable.
6.3
Score
Popularity
Activity
Freshness
