Jerkcurb Works with Wood Wood on a New Capsule for SS22
Wood Wood works in collaboration with British artist and musician Jerkcurb to create a new range of artwork that details its Spring/Summer 2022 season. The main inspiration behind the range is rooted in outer space and explores the vastness of the concept. The seasonal capsule is made up of workwear, subtle tailored items, and sportswear.
The outerwear items include the notable Bosco jacket that is updated with utilitarian pocket placements with the Reno coat marked with back eyelets that add more breathability. There are also notes of beige and warm plaid prints that also mark the sportswear qualities of the capsule. Another focus on the range includes the organic cotton denim that arrives in the heavy wash, olive, light sand, and rinse washes.
Image Credit: Phillip Messmann, Wood Wood
The outerwear items include the notable Bosco jacket that is updated with utilitarian pocket placements with the Reno coat marked with back eyelets that add more breathability. There are also notes of beige and warm plaid prints that also mark the sportswear qualities of the capsule. Another focus on the range includes the organic cotton denim that arrives in the heavy wash, olive, light sand, and rinse washes.
Image Credit: Phillip Messmann, Wood Wood
Trend Themes
1. Outer-space Fashion - There's potential for disruptive innovation in textiles, printing, and manufacturing of materials that can evoke the space theme.
2. Workwear Reimagined - Designers could take inspiration from the utilitarian pocket placements and back eyelets to create innovative, functional workwear that also has aesthetic appeal.
3. Sustainable Sportswear - The use of organic cotton denim and warm, plaid prints in sportswear items presents an opportunity for eco-friendly manufacturing methods and materials.
Industry Implications
1. Fashion and Textiles - The fashion industry can explore creating materials and processes that capture the space theme and focus on sustainability and functionality.
2. Manufacturing and Supply Chain - Innovative functionality would require an efficient and eco-friendly supply chain and manufacturing process, leading to a disruptive change in the manufacturing industry.
3. Art and Design - Artists and designers can explore the narrative of outer-space-themed prints and details for apparel and accessories.
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