Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

BNN: Jeremy Gutsche Talks Auto Theft and Bacteria on the Pitch (30 Minutes)

Clean the Sky - Positive Eco Trends & Breakthroughs

— September 16, 2011 — About
Many aspiring entrepreneurs have the ability to birth a great idea; however, not all of them possess the skill and business savvy to not only bring the idea into fruition, but to do so successfully. This is where BNN's show The Pitch comes in, providing start-ups a chance to present their ideas to a panel of financial experts. Our Chief Trend Hunter Jeremy Gutsche is a judge on this panel, providing hopeful innovators with insight gleaned from his own personal experience.

WATCH THE 30 MINUTE EPISODE HERE

Products presented in this episode of The Pitch address two important issues: the spreading of harmful bacteria in everyday life and auto protection. First to face the panel is Richard Downey, president of TodCo Innovation and inventor of The Immobilizer. The Immobilizer is made with affordable anti-theft in mind, providing a way for car owners to ensure their vehicle is protected regardless of whether its on or off. Targeted to used car owners, Downey's product is much more DIY and user-friendly than the technical anti-theft systems in place with today's modern vehicles.

Second to face the panel is Doug Olson who, after years of working with salt as a preservation material, has crafted the Outbreaker as a means to cease the spread of bacteria. Ultimately, the Outbreaker is a salt-based cover for things like door knobs or toilet handles. It lasts up to 6 years, making the Outbreaker much more cost-effective than hand sanitizer. Though neither companies received a full thumbs up from the panel, both were given a detailed outline of the ideal next steps toward success.
Trend Themes
1. Affordable Anti-theft - The trend of providing anti-theft technology for cars that is affordable and user-friendly can disrupt the traditional market and cater to used car owners.
2. Bacteria Prevention - The trend of using salt-based covers for everyday objects like door knobs can disrupt the traditional hand sanitizer market and provide a more cost-effective solution.
3. DIY Automotive Technology - The trend of providing automotive technology that is more DIY and user-friendly can disrupt the traditional market of technical anti-theft systems in modern vehicles.
Industry Implications
1. Automotive - The automotive industry can explore the trend of affordable and user-friendly anti-theft technology for cars.
2. Consumer Goods/healthcare - The consumer goods and healthcare industries can explore the trend of using salt-based covers for everyday objects to prevent the spread of harmful bacteria.
3. Security/technology - The security and technology industries can explore the trend of providing DIY automotive technology that is more user-friendly and accessible for car owners.
1.1
Score
Popularity
Activity
Freshness