Joanne Lam — September 28, 2010 — About
References: watch.bnn
Jeremy Gutsche was recently interviewed on BNN for his thoughts on “shockvertising,” specifically on the controversial ad for Reebok Easytone Shoes that has caused much chatter amongst its viewers.
Touching upon the influences and effects of controversial commercials, Gutsche discusses with Tony Chapman from Capital C how companies use this method of shockvertising to get the attention of a wider range of audiences. Whether this form of advertising is effectively shocking or more insulting to its audience members truly depends on the execution of the ad and its targeted viewers.
Touching upon the influences and effects of controversial commercials, Gutsche discusses with Tony Chapman from Capital C how companies use this method of shockvertising to get the attention of a wider range of audiences. Whether this form of advertising is effectively shocking or more insulting to its audience members truly depends on the execution of the ad and its targeted viewers.
Click here to watch the full 11 minute clip on BNN!
Trend Themes
1. Shockvertising - Shockvertising is an emerging trend in advertising that companies use to grab the attention of a wider range of audiences.
2. Controversial Commercials - Controversial commercials are being used by companies to create buzz and engage audiences, but their effectiveness depends on the execution and targeted viewers.
3. Audience Engagement - Creating shockvertising campaigns that effectively engage audiences is a disruptive innovation opportunity for companies seeking to stand out in crowded markets.
Industry Implications
1. Advertising - The advertising industry is being disrupted by shockvertising as companies strive to create attention-grabbing campaigns.
2. Marketing - In the realm of marketing, shockvertising offers a unique opportunity to generate buzz and engage target audiences.
3. Consumer Goods - The consumer goods industry can benefit from shockvertising campaigns that create controversy, interest, and increase sales.
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