Armida Ascano — August 4, 2011 — About
References: theglobeandmail
Though the recent economic recession is allegedly over in most North American cities, the recent news that Apple Inc. has more cash on hand than the U.S. government has many wondering whether or not they're really out of the woods. This is where the advice of our Chief Trend Hunter Jeremy Gutsche comes in handy.
Jeremy Gutsche, MBA, CFA, is an innovation expert, the award-winning author of Exploiting Chaos and the go-to guy for all things current and inventive. His suggestion for dealing with such troubling times is as unconventionally ingenious as he is.
In Exploiting Chaos, Gutsche describes something called a gambling fund. The idea is an actual tactic used by BBC involving small amounts of money put aside to "gamble" on wacky ideas. According to the Globe and Mail, a gambling fund, when used alongside a cash cushion, will allow you to "deal with an immediate crisis, absorb the loss of a key customer or a big mistake and also gamble a few bucks to test some wild ideas – one of which actually might work."
Jeremy Gutsche, MBA, CFA, is an innovation expert, the award-winning author of Exploiting Chaos and the go-to guy for all things current and inventive. His suggestion for dealing with such troubling times is as unconventionally ingenious as he is.
In Exploiting Chaos, Gutsche describes something called a gambling fund. The idea is an actual tactic used by BBC involving small amounts of money put aside to "gamble" on wacky ideas. According to the Globe and Mail, a gambling fund, when used alongside a cash cushion, will allow you to "deal with an immediate crisis, absorb the loss of a key customer or a big mistake and also gamble a few bucks to test some wild ideas – one of which actually might work."
Read the full article on the Globe and Mail HERE!
Trend Themes
1. Gambling Fund - Disruptive innovation opportunity: Explore the concept of a gambling fund to allocate small amounts of money towards testing wild ideas.
2. Cash Cushion - Disruptive innovation opportunity: Consider maintaining a cash cushion to help deal with immediate crises or absorb losses.
3. Innovation Expert - Disruptive innovation opportunity: Seek out experts or resources, like Jeremy Gutsche, to stay informed on current and inventive trends.
Industry Implications
1. Finance - Disruptive innovation opportunity: Develop new financial strategies that incorporate the concept of a gambling fund or cash cushion.
2. Technology - Disruptive innovation opportunity: Apply innovative ideas from a gambling fund to test and experiment with new technological solutions.
3. Consulting - Disruptive innovation opportunity: Provide consulting services to help businesses navigate economic challenges and implement unconventional strategies.
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