Armida Ascano — March 20, 2013 — About
References: cbc
Being a member of the Boomer generation doesn't mean what it used to -- especially not in the information age. What was once perceived as a group of exhausted "old people" is, in fact, history's largest, wealthiest generation, and in 2013, they want to live like it. From granny glam photo shoots to tablets for Boomers, microtrends on Trend Hunter serve as tangible proof of the Baby Boomer uprising. Our Chief Trend Hunter Jeremy Gutsche has even discussed the topic in-depth during his culture keynote speech. He hooked up with CBC to discuss the Boomer revolution for the aptly named documentary 'Boomer Revolution.'
Born in the early 60s, Baby Boomers are currently of retiring age and thus, are reverting back to the fun-loving, free-spirited, hippie-inspired behavior of their youth. They vacation to exotic places, enjoy social media and party like it's 1975. Considering they also currently have the most buying power of any other generation, this has huge business implications regardless of what industry you're in.
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Born in the early 60s, Baby Boomers are currently of retiring age and thus, are reverting back to the fun-loving, free-spirited, hippie-inspired behavior of their youth. They vacation to exotic places, enjoy social media and party like it's 1975. Considering they also currently have the most buying power of any other generation, this has huge business implications regardless of what industry you're in.
Trend Themes
1. Boomer Revolution - Opportunity to tap into the growing trend of Baby Boomers reverting back to their fun-loving, hippie-inspired behavior of their youth.
2. Experiential Travel - Opportunity to cater to the Baby Boomers' desire to vacation to exotic places and indulge in new experiences.
3. Digital Solutions for Boomers - Opportunity to provide products and services tailored to the Baby Boomers' growing adoption of social media and technology.
Industry Implications
1. Hospitality and Travel - Opportunity to develop unique travel experiences and accommodations targeting the Baby Boomer demographic.
2. Health and Wellness - Opportunity to create products and services focused on maintaining the health and well-being of the Baby Boomer generation.
3. Technology and Consumer Electronics - Opportunity to design user-friendly digital solutions catering to the needs and preferences of Baby Boomers.
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