Biossance's Jelly-to-Oil Cleanser Washes Away Makeup & Hydrates Skin
Laura McQuarrie — August 6, 2020 — Fashion
References: biossance & thezoereport
Biossance is preparing to launch a new jelly-to-oil cleanser and it is designed to clear the skin of makeup, all the while leaving the skin feeling more hydrated and soothed than stripped. As ever, the product features the brand's signature ingredient, squalane, which is naturally moisturizing and packed with powerful anti-inflammatory and anti-aging properties. The Squalane + Elderberry Jelly Cleanser's transformative formula helps to provide feedback that the cleanser is working and it offers a clean and gentle alternative to over-drying, harsh cleansers. While fans of the Biossance brand will be familiar with many gel products, this cleanser introduces a new texture.
Facial cleansers with jelly-like textures are popular with consumers who desire products with cleansing and makeup-removing benefits but also a comforting, immensely hydrating and sensorial product experience.
Facial cleansers with jelly-like textures are popular with consumers who desire products with cleansing and makeup-removing benefits but also a comforting, immensely hydrating and sensorial product experience.
Trend Themes
1. Jelly-to-oil Cleansers - Transformative formulas that provide a gentle and hydrating cleansing experience.
2. Squalane Skincare - The use of squalane, a natural moisturizing ingredient with anti-inflammatory and anti-aging properties, in skincare products.
3. Sensorial Product Experience - Consumers' desire for skincare products that offer a comforting and immersive sensory experience during use.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can benefit from incorporating transformative and hydrating jelly-to-oil cleansers in their product offerings.
2. Natural Ingredients - Companies in the natural ingredients industry can capitalize on the demand for squalane-based skincare products for their moisturizing and anti-inflammatory properties.
3. Personal Care - The personal care industry can tap into the trend of creating sensorial product experiences by developing skincare products that provide comforting and delightful sensations during use.
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