Ukrainian Company Makes Jelly Beans That Make Farts Smell Better
Ryan Hinkson — June 3, 2010 — Lifestyle
References: metronews
When I heard there was a company selling jelly beans that make farts smell better, it's needless to say that I was blown away. Just in case you doubt what you just read, a Ukrainian perfume company makes candies that smell like Calvin Klein and act like air freshener for what they call your "exit aroma."
A pack of the jelly beans that make farts smell better will run you about $3.25. There are plans to release 35 different scents, but so far there is Sensation, Clara, and Calvin Klein. Ironic that they would choose to make jelly beans instead of any other type of candy.
A pack of the jelly beans that make farts smell better will run you about $3.25. There are plans to release 35 different scents, but so far there is Sensation, Clara, and Calvin Klein. Ironic that they would choose to make jelly beans instead of any other type of candy.
Trend Themes
1. Scented Confectionery - There is an opportunity to develop a range of scented confectionery products that appeal to sense of smell as well as taste.
2. Personalized Fragrances - Innovation could be to personalize fragrances for individuals and offer a range of scent experiences.
3. Hybrid Products - There is potential to create a range of hybrid products that appeal to multiple senses and offer unique sensory experiences.
Industry Implications
1. Confectionery and Candy Industry - The confectionery and candy industry could leverage innovative fragrances and scents that offer a unique customer experience.
2. Fragrance Industry - There is an opportunity for the fragrance industry to create new fragrances specifically for use in confectionery and other edible products.
3. Health and Wellness Industry - Developing scented products that promote health and wellness would be a unique disruption opportunity for this industry.
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