The Jean//Phillip Spring/Summer 2011 Menswear Collection Gets Girly
Chalaine Mantha — January 21, 2011 — Fashion
References: jeanphillip.dk & trendland.net
The Danish designer Jean//phillip has rolled out a very interesting Spring/Summer 2011 menswear collection. Many of the pieces have feminine features such as sheer, flowing fabrics, along with a certain item that resembles a pant/skirt hybrid, featuring a super-elongated crotch.
I feel like only a select handful of guys could pull off these Jean//phillip looks. The deconstructed and oversized cardigans do look super cozy though!
Implications - The market for menswear that defies convention and tradition behind men's clothing is an expanding market on account of the growing desire of the general public to capture a unique style in their fashion choices. Although not for everyone, the consumer base that these styles appeal to is determined to find the freshest and most original style, and designers and stores that appeal to this niche market will see substantial profit and consumption levels.
I feel like only a select handful of guys could pull off these Jean//phillip looks. The deconstructed and oversized cardigans do look super cozy though!
Implications - The market for menswear that defies convention and tradition behind men's clothing is an expanding market on account of the growing desire of the general public to capture a unique style in their fashion choices. Although not for everyone, the consumer base that these styles appeal to is determined to find the freshest and most original style, and designers and stores that appeal to this niche market will see substantial profit and consumption levels.
Trend Themes
1. Gender-fluid Fashion - The trend of defying gender norms in fashion is growing, with demand for unique and original styles increasing.
2. Hybrid Garments - Merging traditional clothing items into one, such as the pant/skirt hybrid, is a trend reflecting the desire for unconventional fashion.
3. Sheer Fabrics - The use of sheer, flowing fabrics in menswear challenges traditional notions of masculinity in fashion.
Industry Implications
1. Fashion - Designers and retailers who tap into the growing demand for gender-fluid and hybrid clothing items can reach a niche market looking for original style.
2. Textiles - The use of unconventional fabrics, such as sheer materials in male clothing, can create opportunities for textile companies to innovate and create new fabric possibilities.
3. Marketing - As the demand for unique fashion increases, marketers who can effectively target this niche audience and create campaigns that capture their desire for originality can see success.
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