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Top 20 Toys Trends in March

From Fantastical Collectible Dolls to Long-Haul Flight Toys

— April 3, 2025 — Life-Stages
This list will explore the top March 2025 toys trends, from the influx of retail workshops that offer hands-on, interactive experiences for kids to the return of nostalgic characters.

One product blending the nostalgic charm of board games with modern technology is the Tamagotchi Collections board game, which brings the beloved digital pet experience to the tabletop. Designed for two to four players, it challenges participants to earn high scores by nurturing multiple Tamagotchi creatures, creating a fun and interactive spin on a classic favorite.

Other brands like Maison Battat Inc. celebrate friendship, creativity, and positivity with products like the Hey Bestie™ doll line. Designed for children, these 5.5-inch dolls feature soft, brushable hair, minimal makeup, and eight points of articulation for realistic play. Each set includes two dolls dressed in colorful, interchangeable outfits, encouraging imaginative fun and style.
9.3
Score
Popularity
Activity
Freshness
20
Chili-Centered Card Games
Chili-Centered Card Games
Bush's Chop. Drop. Chili! Helps Families Bond While Their Meal Simmers
<
19
Miniaturized Doll Carriers
Miniaturized Doll Carriers
The Toy Tushbaby Doll Carrier Scales Down the Tushbaby Hip Carrier
<
18
Long-Haul Flight Toys
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
<
17
Friendship-Celebrating Doll Brands
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
<
16
Easter-Themed Collectible Dolls
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
<
15
Collectible Cartoon Candy Products
Collectible Cartoon Candy Products
The Latest PEZ Products Call to Mind Popular Cartoon Franchises
<
14
Advanced Mobile Card-Collecting Games
Advanced Mobile Card-Collecting Games
Wizards Of The Coast Offers a Mobile 'Magic: The Gathering'
<
13
Fantastical Collectible Dolls
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
<
12
Fragrant Rollerball Toys
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
<
11
Superhero Chocolate Products
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
<
10
Revived Crayon Collections
Revived Crayon Collections
Crayola's Limited-Edition Pack Brings Back Retired Crayon Colors
<
9
Digital Pet Board Games
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
<
8
Kidult Cougar Plushies
Kidult Cougar Plushies
Build-A-Bear's "After Dark" Valentine's Day Collection Has Cuddly Cougars
<
7
Recordable Otter Toys
Recordable Otter Toys
Slumberkins' Otter Helps Kids Feel Connected to Love Ones No Matter How Far
<
6
Block-Building Botanical Workshops
Block-Building Botanical Workshops
The LEGO Botanicals Le Florist Flower Truck Boosts Connection
<
5
Modeling Dough Fashion Dolls
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
<
4
Squishable Construction Toys
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
<
3
Playful Valentine’s Activations
Playful Valentine’s Activations
LEGO will Launch a Le Florist Flower Truck at the Well in Toronto
<
2
Therapeutic Fidget Toys
Therapeutic Fidget Toys
Speks Magnet Balls Offer a Distraction from Everyday Stressors
<
1
Movie-Inspired Digi-Pets
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
<