Misaky.Tokyo Makes All-Natural, Vegan & Modern Japanese Sweets
Laura McQuarrie — September 4, 2020 — Lifestyle
References: misaky.tokyo & kickstarter
Misaky. Tokyo is introducing a modern take on Japanese sweets (also known as "wagashi," which is traditionally served at tea ceremonies) with its vegan, gluten-free and all-natural handmade confections. The Crystal Treats are made from seaweed, which is said to give them a crispy outer shell and a chewy interior.
The treats are designed to be highly shareable, memorable and enjoyable to a wide range of consumers, regardless of their dietary preferences. Fittingly, the Crystal Treats are packaged in an elegant box that presents the products like pieces of jewelry. To round out the experience, the individual Crystal Treats are available in varieties like matcha Jade, Amethyst and Ruby with passion fruit and dragon fruit, and others that explore an array of unique flavors and ingredients from around the world.
Image Credit: Misaky. Tokyo.
The treats are designed to be highly shareable, memorable and enjoyable to a wide range of consumers, regardless of their dietary preferences. Fittingly, the Crystal Treats are packaged in an elegant box that presents the products like pieces of jewelry. To round out the experience, the individual Crystal Treats are available in varieties like matcha Jade, Amethyst and Ruby with passion fruit and dragon fruit, and others that explore an array of unique flavors and ingredients from around the world.
Image Credit: Misaky. Tokyo.
Trend Themes
1. Modern Japanese Sweets - Misaky.Tokyo's vegan and gluten-free Crystal Treats offer a modern take on traditional Japanese sweets, presenting a disruptive innovation opportunity in the confectionery industry.
2. All-natural Confections - Misaky.Tokyo's Crystal Treats, made from all-natural seaweed, provide a healthier and eco-friendly alternative in the sweets industry, paving the way for disruptive innovations in the realm of sustainable confectioneries.
3. Elegant Packaging - The artistic and jewelry-like packaging of Misaky.Tokyo's Crystal Treats creates a unique and premium consumer experience, opening up disruptive innovation possibilities for packaging design in the confectionery market.
Industry Implications
1. Confectionery - Misaky.Tokyo's Crystal Treats introduce disruptive innovation opportunities with their vegan, gluten-free, and all-natural approach to traditional Japanese sweets in the confectionery industry.
2. Health Food - The use of all-natural and gluten-free ingredients in Misaky.Tokyo's Crystal Treats presents disruptive innovation prospects in the health food industry, catering to consumers with dietary restrictions and preferences.
3. Packaging Design - The elegant and jewelry-style packaging of Misaky.Tokyo's Crystal Treats offers disruptive innovation prospects in the packaging design industry for confectioneries and luxury products.
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