Nike's New Air Max 95 Gets a Urban Environment Themed Colorway
The Nike Air Max 95 gets a new tonal update that is inspired by the bustling Japanese streets and busy neighborhoods of the city. The design follows a collage aesthetic of colorful visuals that overlay one another including bright retro signs wrapping the sides of the shoe and at the tongue as well.
This busy visual brings the focus to travel across the entire silhouette. The overwhelming energy of the design is true to the energy of the Japanese streets as well, filling the space with bright advertisements and lights. To add some contrast, there is black leather trimming at the toe cap which follows through at the lining and rubber outsole as well. The midsoles are speckled with yellow Volt and neon orange.
Image Credit: Nike
This busy visual brings the focus to travel across the entire silhouette. The overwhelming energy of the design is true to the energy of the Japanese streets as well, filling the space with bright advertisements and lights. To add some contrast, there is black leather trimming at the toe cap which follows through at the lining and rubber outsole as well. The midsoles are speckled with yellow Volt and neon orange.
Image Credit: Nike
Trend Themes
1. Streetwear-inspired Footwear - Companies can create footwear with designs that are inspired by street art and urban environments to appeal to younger generations.
2. Collage Aesthetic - Organizations can incorporate collages in product designs to increase visual interest and create a connection with consumers who appreciate creative and unique designs.
3. Localized Product Designs - Brands can create product designs that are inspired by the culture, architecture, and heritage of a particular region or country, making the products more relatable to local consumers.
Industry Implications
1. Footwear - Sneaker brands can adopt unique and innovative designs, inspired by local cultures and urban environments, to create visually appealing products that cater to a younger, style-conscious audience.
2. Fashion and Apparel - The fashion industry can draw inspiration from street art and urban environments to create unique and creative designs that stand out to younger consumers who value individuality.
3. Design and Advertising - Design and advertising agencies can adopt a collage aesthetic in their designs, resulting in eye-catching visuals that generate interest and engagement from consumers.
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