Cuzen's Exclusive Matcha Set is Designed for the Modern Kitchen
Kalin Ned — July 5, 2022 — Art & Design
References: cuzenmatcha
Cuzen—a brand known for producing innovative at-home matcha systems—boasts a luxurious and authentic Japanese Matcha Set. The limited-edition product, which is sold out, costs $200 USD and this price reflects the craftsmanship that is inseparable from the tradition of matcha.
Cuzen claims that this authentic Japanese matcha set "celebrates [...] tea ceremony origins." The kit brings together "some of the finest quality matcha and ceremonial object," including the beautiful matcha bowl by Nara ceramicist Takuya Kanamoto and Okumidori (one of the highest quality tencha).
The Japanese Matcha Set is optimized for the modern kitchen and designed to be used alongside Cuzen's grind-only model, featured in the company's Matcha machine. Traditionally, tea leaves were ground into matcha powder just before serving.
Image Credit: Cuzen
Cuzen claims that this authentic Japanese matcha set "celebrates [...] tea ceremony origins." The kit brings together "some of the finest quality matcha and ceremonial object," including the beautiful matcha bowl by Nara ceramicist Takuya Kanamoto and Okumidori (one of the highest quality tencha).
The Japanese Matcha Set is optimized for the modern kitchen and designed to be used alongside Cuzen's grind-only model, featured in the company's Matcha machine. Traditionally, tea leaves were ground into matcha powder just before serving.
Image Credit: Cuzen
Trend Themes
1. Luxury Matcha Sets - Brands can explore creating limited-edition or exclusive matcha sets to attract consumers looking for premium quality and craftsmanship.
2. Innovative At-home Matcha Systems - There is an opportunity for brands to create more efficient and effective at-home matcha systems, catering to the growing demand for convenience and low-effort luxury products.
3. Reviving Traditional Ceremonies - As consumers continue to seek out authentic experiences, there is potential for brands to modernize and bring awareness to traditional ceremonies like the Japanese tea ceremony.
Industry Implications
1. Kitchenware - Kitchenware brands can explore creating high-end matcha sets to expand their product offerings and cater to consumers who value luxury and tradition.
2. Appliances - There is an opportunity for appliance brands to create innovative at-home matcha systems that make the process more efficient and user-friendly, appealing to consumers who value convenience.
3. Tourism - There is potential for tourism companies to create experiences centered around the Japanese tea ceremony, promoting cultural education and appreciation.
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