This Kitchen Tool Branding is Both Simple and Informative
Mishal Omar — November 23, 2016 — Art & Design
References: behance.net & packagingoftheworld
The branding for this Japanese knife set offers a design that is visually appealing and ensures that the user knows what each of the different knives are for.
The designer of this project is Zach Pater, who also created the idea behind the 'San Mai Knife' set. San Mai translates in English to "three flat things" – which is referenced in the design of the three products in this Japanese knife set. The packaging itself is a plain black, with white slide-on labels that show plain silhouettes of the knives offered as well as small informative briefs about their intended purposes.
The branding of these minimalist knives works to emphasize their cultural value as well as their high-quality materials and craftsmanship.
The designer of this project is Zach Pater, who also created the idea behind the 'San Mai Knife' set. San Mai translates in English to "three flat things" – which is referenced in the design of the three products in this Japanese knife set. The packaging itself is a plain black, with white slide-on labels that show plain silhouettes of the knives offered as well as small informative briefs about their intended purposes.
The branding of these minimalist knives works to emphasize their cultural value as well as their high-quality materials and craftsmanship.
Trend Themes
1. Minimalist Knife Set Branding - Creating visually appealing and informative branding for knife sets that emphasizes cultural value and product quality.
2. Silhouette Packaging Design - Using plain black packaging with white slide-on labels featuring silhouettes of knives and brief information about their purposes.
3. Cultural Emphasis in Product Design - Incorporating cultural elements in the design of kitchen products to enhance their appeal and value.
Industry Implications
1. Kitchenware Industry - Utilizing minimalist branding and packaging designs for knife sets to enhance product appeal and customer experience.
2. Cultural Merchandise Industry - Creating kitchen tools with cultural elements as a way to differentiate from competitors and appeal to specific target markets.
3. Design and Branding Industry - Providing innovative and visually appealing branding solutions for knife sets that integrate cultural elements and emphasize product quality.
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