The New Jane Sanders Stadium is Home to the Oregon Ducks
Joey Haar — November 14, 2016 — Art & Design
References: srgpartnership & archdaily
The University of Oregon is known for having powerful athletics programs, and the newly opened Jane Sanders Stadium reflects that. Designed with a sharp, aggressive canopy over the home plate bleachers, the softball stadium is a state-of-the-art testament to the brand of the Oregon Ducks.
The canopy, which is Jane Sanders Stadium's most iconic and notable trait, was designed to look like a bird's wingspan captured in the middle of flight, a reference to the team's nickname: the Ducks. Further, the materials' black and yellow color scheme, coupled with the green of the field itself, is a reference to the Oregon Ducks' jersey colors.
Beyond the field, Jane Sanders Stadium includes training facilities for student athletes as well as space for equipment managers and front office executives.
The canopy, which is Jane Sanders Stadium's most iconic and notable trait, was designed to look like a bird's wingspan captured in the middle of flight, a reference to the team's nickname: the Ducks. Further, the materials' black and yellow color scheme, coupled with the green of the field itself, is a reference to the Oregon Ducks' jersey colors.
Beyond the field, Jane Sanders Stadium includes training facilities for student athletes as well as space for equipment managers and front office executives.
Trend Themes
1. Aggressive Canopy Design - There is an opportunity for designers and architects to create unique and visually striking structures, like the bird's wingspan design of Jane Sanders Stadium's canopy.
2. Branded Stadium Design - Sports teams can leverage their brand identity in the design of stadiums, like the black and yellow color scheme of Jane Sanders Stadium that references the Oregon Ducks' jersey colors.
3. Integrated Training Facilities - There is a growing trend of incorporating state-of-the-art training facilities within sports stadiums, providing convenience and accessibility for student athletes, as seen in Jane Sanders Stadium.
Industry Implications
1. Architecture - Architects can explore innovative designs for stadium structures that go beyond traditional aesthetics, such as the bird's wingspan canopy at Jane Sanders Stadium.
2. Sports Apparel - Sports apparel brands can collaborate with sports teams to create stadium designs that integrate their brand identity, similar to the black and yellow color scheme at Jane Sanders Stadium.
3. Sports Facilities - Sports facility providers can focus on offering integrated training facilities within stadiums to enhance the overall athletic experience for student athletes, similar to the facilities at Jane Sanders Stadium.
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