The James Hock Autumn/Winter 2013/2014 Collection is Bundled Up
Jana Pijak — September 5, 2013 — Marketing
References: notjustalabel & notjustalabel
Entitled 'Zapata' the James Hock Autumn/Winter 2013/2014 collection catalog showcases the talented designer's unisex line of outerwear. Highlighting over-sized silhouettes, the cozy line of coats, cropped jackets and quilted separates embraces a utilitarian style aesthetic.
The James Hock Autumn/Winter 2013/2014 collection catalog explores themes of youth and rebellion and looks to pop cultural dystopia imagery for its design inspiration. Clad in a gradient green camouflage print, the minimalist and sculptural collection puts importance on shape over ornamentation. The unisex line of outerwear shines a light on cocooned shapes and sleek structural elements that are not enhanced with added decorative elements.
This strongly-shaped collection gives the illusion of the third dimension thanks to its seamless marriage of architectural silhouettes and textile prints that play with perception.
The James Hock Autumn/Winter 2013/2014 collection catalog explores themes of youth and rebellion and looks to pop cultural dystopia imagery for its design inspiration. Clad in a gradient green camouflage print, the minimalist and sculptural collection puts importance on shape over ornamentation. The unisex line of outerwear shines a light on cocooned shapes and sleek structural elements that are not enhanced with added decorative elements.
This strongly-shaped collection gives the illusion of the third dimension thanks to its seamless marriage of architectural silhouettes and textile prints that play with perception.
Trend Themes
1. Oversized Silhouettes - Disruptive innovation opportunity: Explore new ways to create oversized silhouettes that combine comfort and style in the fashion industry.
2. Utilitarian Style Aesthetic - Disruptive innovation opportunity: Develop functional and minimalist designs that prioritize functionality and practicality in the fashion industry.
3. Architectural Silhouettes - Disruptive innovation opportunity: Combine architectural design and fashion to create unique and visually striking garments that challenge traditional notions of clothing.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Utilize innovative prints, silhouettes, and design aesthetics to push boundaries in the fashion industry.
2. Textile Industry - Disruptive innovation opportunity: Develop new textile prints and materials that create visual illusions and enhance the overall design of clothing.
3. Apparel Manufacturing Industry - Disruptive innovation opportunity: Use seamless manufacturing techniques and advanced textile technologies to create garments with unique shapes and structures.
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