Horlicks Jam Roly Poly is Flavorful, Comforting and Easy to Prepare
Michael Hemsworth — October 28, 2024 — Lifestyle
References: horlicks & retailtimes
Horlicks Jam Roly Poly is the brand's latest flavor of its signature malted drink mix that's crafted with a tasty, comforting experience in mind to provide shoppers with the perfect option to pick up this winter. The drink mix boasts the signature flavor of Horlicks with its creamy and malted taste alongside the familiar flavor of the namesake British pudding dessert. The product will make its debut at Poundland starting November 6, 2024 and is expected to be right at home within the existing range of flavors in the lineup.
Brand Manager at Aimia Foods Rebekha White commented on the new Horlicks Jam Roly Poly saying, "Our new Jam Roly Poly pudding flavour harks back to fond childhood memories of one of the nation’s favourite sweet treats. Complimenting the existing pudding flavours, we are excited to introduce our latest innovation to the malted category and further enhance our dessert-inspired range with an appetising addition.”
Brand Manager at Aimia Foods Rebekha White commented on the new Horlicks Jam Roly Poly saying, "Our new Jam Roly Poly pudding flavour harks back to fond childhood memories of one of the nation’s favourite sweet treats. Complimenting the existing pudding flavours, we are excited to introduce our latest innovation to the malted category and further enhance our dessert-inspired range with an appetising addition.”
Trend Themes
1. Nostalgic Food and Beverage Products - Brands are leveraging nostalgia to create comforting and familiar flavors that resonate deeply with consumers.
2. Dessert-flavored Drinks - Dessert-inspired drink mixes are emerging as a innovative category, blending indulgent tastes with convenient preparation.
3. Seasonal Limited-edition Flavors - Introducing seasonal and limited-edition flavors creates a sense of urgency and excitement among consumers, driving seasonal retail spikes.
Industry Implications
1. Food and Beverage - Expanding traditional drink offerings with nostalgic and dessert-inspired flavors taps into consumer emotional connections and cravings.
2. Retail - Seasonal launches in retail chains can attract customers seeking unique, time-sensitive products that evoke a sense of exclusivity.
3. Marketing and Advertising - Marketing campaigns that emphasize nostalgic elements and limited-edition releases can heighten brand engagement and customer loyalty.
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