'Une Fille Comme Les Autres' by Jalouse Magazine is a Parisian Dream
Rebecca Byers — January 23, 2012 — Marketing
References: vimeo & lefashionimage.blogspot
'Une Fille Comme Les Autres' is a short film starring model Ashley Smith by Matthew Frost for Jalouse, a French fashion magazine. The video is an attempt by the magazine at viral marketing, which Frost playfully explains as he narrates the video in English (with French subtitles).
Frost describes the choice of model Smith as being both cute and sexy, so that the video would appeal to both men and women. The short clip follows her on an average day as she gallivants around Paris, shopping at bookstores, seeing friends and changing outfits several times with, as Frost describes it, a 1960s Godard spirit. Finding hipster love for the night with a charming French boy she first eyed at the bookshop, she's finally seen leaving her apartment the next morning, a copy of Jalouse in hand as her jealous neighbor looks on.
Frost describes the choice of model Smith as being both cute and sexy, so that the video would appeal to both men and women. The short clip follows her on an average day as she gallivants around Paris, shopping at bookstores, seeing friends and changing outfits several times with, as Frost describes it, a 1960s Godard spirit. Finding hipster love for the night with a charming French boy she first eyed at the bookshop, she's finally seen leaving her apartment the next morning, a copy of Jalouse in hand as her jealous neighbor looks on.
Trend Themes
1. Viral Marketing - Opportunity for businesses to create intentionally viral videos as a marketing strategy.
2. Model Marketing - Using models in videos to appeal to a wide audience and create viral content.
3. Localization - Featuring specific locations, such as Paris, to add charm and appeal in marketing videos.
Industry Implications
1. Fashion - Fashion brands can leverage viral marketing videos featuring models and specific locations to promote their products.
2. Publishing - Publishing companies can explore viral marketing strategies like creating short films to engage readers and promote their magazines.
3. Tourism - Tourism industry can create viral videos showcasing popular destinations to attract travelers and boost tourism.
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