The New Jake and Nayns' Burritos Come in Four Flavors
Michael Hemsworth — October 11, 2019 — Marketing
References: jakeandnayns & foodbev
The popularity of food truck fare continues to permeate the mainstream as new products like the Jake and Nayns' burritos range are introduced. Launched by the UK-based brand at Sainbury's, the burritos come in four flavor options including Mexican Chicken, BBQ Chilli Jackfruit, Jerk Chicken and Chipotle BBQ Pork. Each of the burritos are surpassingly formulated to be consumed hot or cold, which increases their convenient profile for time-poor consumers to appreciate.
The Jake and Nayns' burritos were further explained by Managing Director at Food Attractions Jake Karia who said, "Our ongoing aim is to bring world cuisine ready-meal flavors to the on-the-go category by offering a more healthy, tasty and convenient option to what’s already on the market. Following the amazing success of the Naanster, our first product in the Jake & Nayns’ range, we are confident that our burritos will see the same love from consumers who need a quick and easy but nutritious meal on the move. We said we wanted to enhance our offering with other world-famous cuisines and really feel that we have done this here with a little Central American spice.”
The Jake and Nayns' burritos were further explained by Managing Director at Food Attractions Jake Karia who said, "Our ongoing aim is to bring world cuisine ready-meal flavors to the on-the-go category by offering a more healthy, tasty and convenient option to what’s already on the market. Following the amazing success of the Naanster, our first product in the Jake & Nayns’ range, we are confident that our burritos will see the same love from consumers who need a quick and easy but nutritious meal on the move. We said we wanted to enhance our offering with other world-famous cuisines and really feel that we have done this here with a little Central American spice.”
Trend Themes
1. Food Truck-inspired Products - Food truck-inspired products continue to grow in popularity, presenting opportunities for brands to tap into this trend by offering unique, convenient meals on the go.
2. Convenient Food Options - Consumers continue to seek out convenient food options, such as pre-made meals that can be consumed hot or cold, enabling brands to offer products that fit into this lifestyle.
3. Global Cuisine Ready-meals - Ready-meals inspired by global cuisine continue to be an area of growth within the food industry as consumers seek out new and unique flavors in easily accessible formats.
Industry Implications
1. Food and Beverage - Food and Beverage companies can leverage this trend by creating innovative food products that are inspired by food truck cuisine, while still being convenient for time-poor consumers.
2. Retail - Retail companies can provide a convenient shopping experience by offering pre-made meals that can be eaten on the go, while incorporating interesting and diverse flavors.
3. Packaged Foods and Snacks - Packaged foods and snacks companies can continue to innovate by offering ready-made meals inspired by global cuisine, providing new and exciting options for consumers to choose from.
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