J. Friend and Co. Creates Sweet, Uniquely Named Types of Honey
Robyn Currie — May 19, 2010 — Lifestyle
References: nzartisanhoney.co.nz & eatdrinkchic
When in New Zealand, there are a few things one has to do: take in the scenic views, do some kind of extreme sport and enjoy delicious artisan honey from J. Friend and Co.
With the site listing the beekeepers, the year the honey was harvested from and the different notes one would find upon enjoying it, J. Friend and Co offers a true luxury honey experience. Although J. Friend and Co. honey is not cheap, it is certainly worth the indulgence for the true honey fiend.
With the site listing the beekeepers, the year the honey was harvested from and the different notes one would find upon enjoying it, J. Friend and Co offers a true luxury honey experience. Although J. Friend and Co. honey is not cheap, it is certainly worth the indulgence for the true honey fiend.
Trend Themes
1. Luxury Honey Experiences - There is an opportunity for luxury brands to create unique and high-end honey experiences, with detailed information about the honey's origins and flavor profiles.
2. Artisan Food Products - The trend of artisan food products, such as J. Friend and Co. honey, presents opportunities for small, specialized businesses to create high-quality, unique food products.
3. Transparency in Food Production - Consumers are increasingly interested in knowing the origins and production processes of their food, creating an opportunity for brands like J. Friend and Co. to highlight the transparency of their honey production.
Industry Implications
1. Luxury Food and Beverage - The luxury food and beverage industry can leverage the demand for high-end, specialty products like J. Friend and Co. honey.
2. Artisanal Food and Confectionery - Artisanal food and confectionery businesses can tap into the trend of handmade, unique products by creating their own line of specialty honey.
3. Sustainable Agriculture - The sustainable agriculture industry can benefit from the demand for artisanal honey by promoting sustainable beekeeping practices and supporting small-scale honey producers.
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